Posts in Insight
Amid a Looming TikTok Ban, Is Rednote the Next Tiktok?

The Chinese social media app RedNote, also known as Little Red Book or Xiaohongshu, was the #1 most downloaded iOS app on Monday. With the US ban of TikTok looming, many US TikTok users are looking for alternatives, global interest in RedNote has surged. This trend begs the question: Can RedNote become the next TikTok? And if it did, what would that mean for university recruiters and communicators? Will RedNote open a new avenue for recruiting students? We think that RedNote will continue to attract “TikTok refugees” in the short term, and it’s certainly worth using if your university actively recruits in China already. There is uncertainty as to whether it can step up to fill TikTok’s shoes as a platform for ads and organic engagement targeting US students, but it’s certainly worth watching.

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What Does a 2024 Trump Win Mean for International Student Recruitment in China?

With Donald Trump’s 2024 election win, emotions and tensions across the US are running high. A Trump win will prompt concern among US international admissions offices about the attractiveness of the US as a study destination, particularly for Chinese students. Should these concerns cause panic among international admissions offices about a sudden drop-off in Chinese students? We don’t think so. Here’s why…

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Biden-Xi Meeting and Open Doors 2023 Report Signal Stability for US-China Education Exchanges

The past week has brought two welcome developments for US-China education exchanges. Presidents Joe Biden and Xi Jinping met on November 15th for what Biden described as “some of the most constructive and productive discussions we’ve had” and including a commitment to increasing non-governmental exchanges. In the runup to the meeting, Chinese state media struck a more conciliatory tone toward the US. Meanwhile, IIE released the 2023 Open Doors Report that showed that Chinese enrollments in US universities held steady for the 2022-2023 academic year. These signals of stability come as welcome news among US international admissions offices seeking to chart a recovery of student enrollments from China. All of this and more will be covered in Sunrise’s upcoming webinar “The 6 Key Trends in China that will Shape Recruitment in 2024”.

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