Effective Real-Time Wechat Messaging for China Recruitment and Yield

While visibility on platforms like RedNote (Xiaohongshu), Douyin, and Bilibili helps universities attract Chinese students' attention, awareness alone doesn't drive enrollment. Universities must nurture inquiries into applications and applications into enrollments—a process that requires responsive, proactive engagement on local messaging platforms, particularly WeChat.

Webinar Highlights: Effective China Recruitment Travel

On April 15, Sunrise hosted a webinar focused on effective recruitment strategies for Chinese students in higher education. The session featured three seasoned admissions professionals—Pierce Golden from Suffolk University, Bayu Sutrisno from Pace University, and Rafael Alvarado from Kansas State University—who shared insights and lessons from their recent recruitment trips to China.

Not Just a YouTube Clone: Bilibili and Why it Matters

Often described as China’s answer to YouTube, Bilibili has become one of the most popular video platforms in China, particularly among Gen Z users. Throughout the course of the pandemic, Chinese students turned to the platform due to its increased focus on education-based content. Institutions seeking to diversify their digital marketing approach in China may want to consider choosing Bilibili to connect with its significant base of prospective students.

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