WHITEPAPERS
TRENDS IN CHINA’S DIGITAL LANDSCAPE 2025
This white paper builds on our 2024 white paper about trends in China's digital landscape, with a broadened focus on social media trends, discovery platforms, AI LLMs and search engines, and how to effectively leverage the right tools for university marketing…
TRENDS IN CHINA’S DIGITAL LANDSCAPE 2024
China’s internet is a unique ecosystem. As of January 2024, China is home to 1.09 billion netizens, equating to 76.4% of the nation’s total population. China has the world’s largest consumer base of social media……
WHAT DO CHINA'S NEW PRIVATE EDUCATION POLICIES MEAN FOR GLOBAL HEIS?
This year, China announced two new laws that have significant implications for China’s vast private education……
ASSESSING THE CHINESE GAOKAO EXAM
China’s National College Entrance Examination, often known as the gaokao is the largest college entrance exam in the world. For international higher education, the gaokao poses……
INTERNATIONAL EDUCATION AND STUDENT MOBILITY: ASSESSING 2020 AND LOOKING FORWARD TO 2021
New international schools continue to open in China, despite unique pandemic-related……