Here's how we do it. Every year we travel to hundreds of schools across China to advocate for critical thinking skills. For the past 8 years we have reached about 10,000 students annually. Our approach is unique. We bring debate and business analysis programs to these students, which forces them to research and learn outside of the classroom. Along the way we built a strong network of students, parents, teachers, principals, schools, and organizations that share in our beliefs. We have listened to their voices, observed how each component functions in the complex education industry, and learned everything we could about our dynamic network. Today we share our knowledge and market insights with international educators outside of China.

Insight

Weibo's Abilities Neglected by International Universities

Especially popular among internationally-minded millennials, Weibo represents a powerful mass-marketing tool for foreign institutions to stay relevant and visible in Mainland China and drive traffic to their WeChat. Many international universities stopped posting on their Weibo accounts a few years ago. The time to resurrect these “zombie accounts” has arrived.