Client

  • Worcester Polytechnic Institute

Services

  • Chinese Website Development

  • WeChat Lite Account Management

  • Advanced China SEO

  • Video Channel Account Management

  • Video Production

  • BiliBili and Xiaohongshu Campaign Management

Website

WeChat

  • 美国伍斯特理工学院

What We Did

  • Localized Chinese Website - design, translation, and .cn domain hosting

  • China Web-Presence Optimization - China search engine (Baidu.com) result boosting, exposure boosting on various Chinese websites

  • WeChat Official Account - content translation, monthly content editing, and posting

  • BiliBili Video Channel Account Management - register an official account on Bilibili, produce original videos in Mandarin tailored for the Mainland China market, localize English including editing, translation, subtitling, dubbing, or narration, and final production

  • Campaign Management - manage two advertising campaigns, one focusing on parents and the other focusing on students in China interested in studying overseas on multiple platforms

Worcester Polytechnic Institute wanted to build a closer relationship with Chinese students and companies. The official WeChat account and school website have served as great marketing tools for them to update their target audience on the latest school news. In addition, video production work and related media services have further improved outreach in China through various Chinese video platforms.