brochure
One of the biggest challenges of recruiting in China is the language barrier. Students with the English proficiency to conduct a full conversation with you are not the majority, and if you are meeting parents, you should not expect any English communication. Our translation team can make your flyers and tri-fold brochures speak to the target audience in the most natural way, so you won’t miss anyone who wants to learn more. We also create both digital and physical versions to maximize the marketing effects.
WEBSITE
94% of universities do not have a locally hosted Chinese website, causing issues with slow load times and language barriers. A locally hosted Chinese landing page or more advanced website ensures that information about your university is visible, accessible, and understandable to prospective students, families, and recruitment partners. Both of our website services include Chinese domain hosting, content translation, web design, Chinese interest form setup, quarterly reporting, and an ICP license that enables you to do campaigns and SEO on Chinese digital platforms.
Click to view sample Chinese websites we created for Fordham University, Iowa State University, Brandeis International Business School, Iowa State University, Pace University, and Lake Ridge Academy.
search engine optimization (SEO)
The Great Firewall of China is a digital barrier to Netizens in China. It blocks selected foreign websites, international social media, and press, rendering many international websites unpopular in China. The biggest challenge the Firewall poses for international institutions is how narrow of a information tunnel it makes for Chinese students, parents, and teachers to learn anything about you.
Sunrise maximizes your presence in this narrow tunnel to help increase your visibility among your Chinese audience. We use a curated approach more thorough and appropriate than simply buying sponsored results - we start at the source.
Let us make sure the Chinese name of your university is uniform across platforms to increase search accuracy. We will also help control your brand by building your "Chinese Wikipedia" page (Baidu Baike), which is the first thing most people see when they search for you. We will also create an official page for you on influential Chinese education websites and forums. This makes your name easy to search, visible, and informative.
SEARCH ENGINE MARKETING (SEM)
Google is blocked in China, making local search engines critical for digital marketing success. Baidu dominates with 67.99% market share, while specialized platforms like Zhihu (24 million active users in education communities) deliver precise audience targeting for students, educators, and professionals.
Search engines connect businesses with over 11 billions internet users in China, allowing advertisers to reach a huge base of potential customers and increase brand influence at a relatively low cost. However, navigating these platforms presents challenges: complex account registration processes and language-specific SEO/SEM systems require localized expertise.
Platform SEM Account Setup (Baidu, Zhihu, Toutiao, Sogou, 360)
PPC Campaign Strategy Consulting and Operation
Campaign Report and Strategy Update
Video Production
We creates compelling video content deeply rooted in Chinese cultural context. Whether it’s short, engaging clips highlighting unique features or comprehensive promotional videos, our expert team utilizes localized storytelling and visual language. This approach effectively conveys institutional characteristics and captures the attention of Chinese students.
REDNOTE CAMPAIGN
With over 260 million monthly active users, RedNote (Xiaohongshu) has become a cultural hub, not only thriving in China but also exerting a strong influence across international Chinese - speaking communities. The RedNote campaign helps institutions integrate into its vibrant ecosystem. We produces content like in-depth subject analyses, authentic stories, and glimpses of campus life. Adopting localized strategies, we boosts clients’ visibility, piques the interest of potential Chinese students, and encourages them to explore more.
BILIBILI CAMPAIGN
In the Q3 of 2024, Bilibili users’ average daily usage time surged to about 106 minutes, highlighting the platform’s growing stickiness. Renowned for its ACG - centered culture and vibrant young user base, especially attracting over 70% of China’s Z+ generation, Bilibili offers unique opportunities. The Bilibili campaign taps into these features. By crafting creative content such as campus tours, engaging Q&A sessions with professors and alumni, it connects with Chinese students in their preferred cultural language.