CHINESE WEBSITE AND WECHAT WEBSITE DEVELOPMENT
Expanding your institution into China does not need to be difficult. We assist our clients in building a respectable presence in the Chinese market by offering a number of services, including the construction of an attractive landing page hosted in China, the creation of a mobile friendly WeChat website, the designing and printing of marketing materials, and the translation of English content to cater to the tastes of Chinese audiences. Due to our use of local servers, our domains are easily accessible to Chinese users. Our design package is the easiest way for you to make your first step into China.
search engine optimization (SEO)
The Great Firewall of China is a digital barrier to Netizens in China. It blocks selected foreign websites, international social media, and press, rendering many international websites unpopular in China. The biggest challenge the Firewall poses for international institutions is how narrow of a information tunnel it makes for Chinese students, parents, and teachers to learn anything about you.
Sunrise maximizes your presence in this narrow tunnel to help increase your visibility among your Chinese audience. We use a curated approach more thorough and appropriate than simply buying sponsored results - we start at the source.
Let us make sure the Chinese name of your university is uniform across platforms to increase search accuracy. We will also help control your brand by building your "Chinese Wikipedia" page (Baidu Baike), which is the first thing most people see when they search for you. We will also create an official page for you on influential Chinese education websites and forums. This makes your name easy to search, visible, and informative.
SEARCH ENGINE MARKETING (SEM)
Google is blocked in China, and there are 4 big locally-grown search engines that you should know while marketing in China.
Baidu (百度) is the clear market leader with over 78% of the overall market.
Yet Qihoo’s 360 Search (360搜索) is a strong challenger. Although it only has 9% of the overall market, it holds 24% of the desktop market.
When it comes to mobile, Shenma (神马) holds second place, with 12% of the market.
Sogou (搜狗) lags behind with 4% of the market. It is still worth watching though, because of its powerful potential in social search.
Search engines connect businesses with billions of netizins in China, allowing advertisers to reach a huge base of potential customers and increase brand influence at a relatively low cost. However, a complicated registration process and language barrier make it extremely difficult to navigate the SEO/SEM systems of Chinese search engines. Increasingly, Chinese search platforms have grown from a single giant, Baidu, to include diverse platforms like Shenma and 360 that are steadily acquiring more active users.
Platform SEM Account Setup (Baidu, Toutiao, 360, Sogou, Shenma, Zhihu)
PPC Campaign Strategy Consulting and Operation
Campaign Report and Strategy Update
CHINESE MARKETING MATERIALS DEVELOPMENT
One of the biggest challenges of recruiting in China is the language barrier. Students with the English proficiency to conduct a full conversation with you are not the majority, and if you are meeting parents, you should not expect any English communication. Our translation team can make your flyers and tri-fold brochures speak to the target audience in the most natural way, so you won’t miss anyone who wants to learn more. We also create both digital and physical versions to maximize the marketing effects.
VR campus tours are no longer a new concept, however, they are still relatively new and are definitely becoming a growing trend in China. Goldman Sachs says that China accounted for a third of all VR headset sales last year. This is promising news for universities and colleges as stunning VR campus tours are becoming more appealing as a marketing campaign. However, marketing in China requires extra efforts as it sets barriers for most foreign channels and products.
THE VR CAMPUS TOUR CHECKLIST FOR CHINA
make sure that your embedded introductions, voiced guides, and videos are translated.
make sure that your footage can be displayed on an app or on a mobile device with the compatibility of VR goggles.
make sure that you include pop-up videos, AR guides, or a 360-degree video for a comprehensive tour experience.
Sunrise is able to go above and beyond this basic list and truly transform your campus tour to an immersive and unforgettable experience.
What Sunrise Offers
EXAMPLES OF CAMPUS TOUR CLIENTS
Yerevan State University
Introduction + 360° View
American University Armenia
Inside the Center for Student Success