WECHAT OFFICIAL ACCOUNT MANAGEMENT
With more than 900 million users, Wechat has quickly become one of the most sought after marketing channels. As of 2016, there are 650,000 corporate / business official accounts actively engaging with current and potential customers.
Being the dominating social app in China, students and parents view this platform as an authorized and reliable source of information. Easier to access and more interactive than a website, a WeChat official account can help you achieve the following:
Drop-down menu featuring relevant information to the Chinese audience
Post bilingual or Chinese articles regularly
Share important updates and news feeds with your followers
Include videos and pictures hosted locally instead of blocked sites like YouTube, Flicker, and Instagram
Acquire audience effortlessly with only two steps - scan and follow
Build brand awareness on the go using QR code
WEIBO OFFICIAL ACCOUNt MANAGEMENT
Weibo is the leading micro-blogging social media in China with more than 165 million active daily users. One fascinating feature about Weibo is that it is an open space, trending topics are made visible on everyone’s feeds no matter they follow a certain account or not, making marketing effective and easy.
Weibo is a content driven, hybrid platform (Twitter and Instagram) where short blurbs, short videos, pictures, and "stories" are the most popular forms. Sunrise will focus on your highlights and what we believe are the most relevant information, and create an active account with the following services:
- Chinese profile setup with a short introduction and customized "Customer Service" interface
- Regular content posting with creative images and videos to captivate the audience
- Regular and precisely targeted marketing to increase brand awareness
- Bi-annual giveaways to further engage existing followers and generate new followers
- Creative content marketing to boost account popularity
- Acquire audience effortlessly with only two steps - scan and follow
WeChat and Weibo are the two dominant platforms, but they possess drastically different personalities which require different focuses and strategies. To do this right, time, energy, and local expertise are equally important.
KEY DIFFERENCES BETWEEN WEIBO AND WECHAT
WEIBO: Suitable for building brand awareness on a large scale; targeted exposure; market entry campaigns; growing and engaging an online community
WECHAT: Suitable for large-scale event promotion; targeted exposure; lead generation
Wechat QR CAMPAIGNS
Awareness and attention are two main goals in university marketing, and Sunrise can help you achieve them. Sunrise owns a China international education network of tens of thousands of high school students who are preparing to study overseas. This network is perfect for building brand awareness as well as drawing attention for any type of institution.
Gain Exposure - Flyer Distribution
Sunrise can translate and design an eye-catching flyer and we guarantee to deliver the flyer to every high school student at our events. What we offer is precise, instant, and large scale brand awareness marketing in the most effortless way possible.
Stay Connected - Newsletter Campaigns
Repetitive marketing is one of the most effective ways to build brand awareness. We keep track of every student in our database. This gives Sunrise the ability to reach out to these students at any time. Let us create a newsletter campaign for you and deliver it to 16,000 students at least four times a year.
Expand Audiences - Magazine Advertisement
Sunrise owns a youth magazine – illumi. As a magazine that advocates a positive, fun, and international lifestyle, it has accumulated over 25,000 readers including students, teachers and parents. We feature your programs and put it in front of an audience beyond our student community.