WECHAT ACCOUNT MANAGEMENT

With more than 1.382 billion monthly active users, Wechat has quickly become one of the most sought after marketing channels. A WeChat official account is many things in one. An info page on China’s largest social network. A home for information and updates about you, equally important as your website. A channel for users to ask you questions easily. A vehicle for your colleagues and partners to easily share content about you on Chinese social media. A better way than email to keep in touch with your entire Chinese community. The voice of the university in China.

Being the dominating social app in China, students and parents view this platform as an authorized and reliable source of information. Easier to access and more interactive than a website, a WeChat official account can help you achieve the following:

• Drop-down menu featuring relevant information to the Chinese audience

• Post bilingual or Chinese articles regularly

• Share important updates and news feeds with your followers

• Include videos and pictures hosted locally instead of blocked sites like YouTube, Flicker, and Instagram

• Acquire audience effortlessly with only two steps - scan and follow

• Build brand awareness on the go using QR code

Here are some examples of the accounts managed by Sunrise.

Click to view some sample posts we created for Worcester Polytechnic Institute, Tulane Freeman School of Business, Pace University, and Iowa State University.

 RedNote (XiaoHongShu) Account Management

RedNote (Xiaohongshu or Little Red Book) is crucial for university recruitment in China, providing a platform to engage with prospective students through rich visual content. Starting January 7th, 2025, RedNote will allow verified accounts to use its new private messaging module, enabling universities to send contact information directly to followers, enhancing communication and conversion opportunities. This service ensures your university can effectively reach and inspire potential students on one of China's leading social platforms. 

With approximately 330 million daily active users, RedNote is one of China's most popular social platforms. Often referred to as the "Instagram of China," it provides universities with an excellent opportunity to inspire and connect with potential students in a dynamic and interactive way.

Click to view some sample posts we created for Michigan State University, Brandeis International Business School, and Iowa State University.

 BiliBili Account Management

Also known as B Site or “B zhàn,” BiliBili boasts over 336 million monthly active users (MAUs) in, with the average user spending around 99 minutes per day on the platform. Best understood as “Youtube with a dash of Netflix.” the platform enables video of all kind from Vlogging and Gaming to Live-streaming and Web Series.

The platform came into its own with the rise of educational influencers began in 2019, with over 20 million users focused on tutorials and educational content, and over 500 universities in China using the platform for sharing online courses.

Click to view some sample posts we created for Tulane Freeman School of Business, Pace University, and Michigan State University.

WEIBO ACCOUNt MANAGEMENT

Weibo is the leading micro-blogging social media in China with more than 590 million active daily users. One fascinating feature about Weibo is that it is an open space, trending topics are made visible on everyone’s feeds no matter they follow a certain account or not, making marketing effective and easy.

Weibo is a content driven, hybrid platform (Twitter and Instagram) where short blurbs, short videos, pictures, and "stories" are the most popular forms. Sunrise will focus on your highlights and what we believe are the most relevant information, and create an active account with the following services: 

• Chinese profile setup with a short introduction and customized "Customer Service" interface

• Regular content posting with creative images and videos to captivate the audience

• Regular and precisely targeted marketing to increase brand awareness

• Bi-annual giveaways to further engage existing followers and generate new followers

• Creative content marketing to boost account popularity

• Acquire audience effortlessly with only two steps -  scan and follow

VIDEO PLATFORM CAMPAIGNS

DOUYIN OR TOUTIAO CAMPAIGN

Douyin is quickly climbing the ranks of Chinese social media and recently overtook Weibo in number of daily active users. Douyin/TikTok and is best known for viral, short-video content (15-60 seconds) paired with catchy music. Unlike Wechat and Weibo, these ad posts appear almost identical to user-generated content, so long as the ad is shot as a video configured for vertical mobile devices, boosting CTR.

Toutiao is growing to be the largest news app in China. Toutiao has reached over 120 million people in China spend more than an average of 76 minutes on it (more than that on Facebook or Snapchat by US people), making it an attractive platform for advertisements. Toutiao Ad is more likely to be accepted by students and parents because ads are fed to users just like pieces of news.