Bilibili (哔哩哔哩), often referred to as "China's YouTube," has rapidly evolved from an anime-centric platform to one of China’s leading video-sharing communities. Founded in 2009, Bilibili now caters to a diverse array of interests, including gaming, education, and lifestyle content. As of the second quarter of 2024, Bilibili boasts over 102 million daily active users (DAUs) and 336 million monthly active users (MAUs), with the average user spending around 99 minutes per day on the platform—an impressive metric that underscores its user engagement.

Gavin Newton-TanzerNovember 15, 2024digital marketing, international recruitment, china digital marketingComment

2024 Undergraduate Tour: 18 Schools, 6 Cities, Countless Connections

Sunrise Tours embarked on an exceptional recruitment tour across China in April, providing international recruiters with valuable insights into the latest developments in the country's education landscape. Visiting 6 captivating cities and 22 international schools over two weeks, the tour facilitated meaningful connections with prospective students and equipped recruiters with up-to-date knowledge of emerging admissions trends.

What Does a 2024 Trump Win Mean for International Student Recruitment in China?

With Donald Trump’s 2024 election win, emotions and tensions across the US are running high. A Trump win will prompt concern among US international admissions offices about the attractiveness of the US as a study destination, particularly for Chinese students. Should these concerns cause panic among international admissions offices about a sudden drop-off in Chinese students? We don’t think so. Here’s why…

Gavin Newton-TanzerNovember 6, 2024Comment

How Tulane Business School Boosted Its International Recruitment in China with Sunrise's Digital Strategy

In today’s competitive landscape, universities are increasingly seeking innovative strategies to enhance their international recruitment efforts, particularly in key markets like China. Due to China's unique internet ecosystem, leveraging local platforms is essential for effective outreach. Tulane University’s Freeman School of Business partnered with Sunrise to develop a targeted digital marketing strategy to attract Chinese students. This case study examines the multi-platform campaign and highlights how Sunrise's tailored approach delivered measurable results.

Gavin Newton-TanzerOctober 17, 2024China recruitment, china digital marketingComment

Digital Platform Spotlight: XiaoHongShu

As one of the fastest-growing social commerce apps, XiaoHongShu has become essential for any university’s China recruitment strategy.

XiaoHongShu, commonly referred to as "Little Red Book", serves as a digital lifestyle community for young people. Since its launch in 2013, XiaoHongShu has experienced significant growth, with a user base of over 260 million monthly active users.

Gavin Newton-TanzerOctober 7, 2024Comment

Best Practices for Digital Campaigns in China: Insights from Sunrise Partners

At Sunrise, our mission is to offer actionable insights that help you successfully navigate the dynamic Chinese market. Leveraging our experience and success stories from leading universities, we present the best practices for enhancing your digital campaigns in China. Discover how to connect more effectively with Chinese students and optimize your strategy for memorable outcomes.

Does Your Chinese Website Have an ICP License?

Global universities are increasingly creating Chinese-language microsites to be more visible to prospective international students and families in China and drive applications through local marketing campaigns. We explore some key differences in how universities can create Chinese websites. An essential question to ask as you consider your approach is: will my website be locally hosted inside of China, with an ICP license?

Gavin Newton-TanzerJuly 11, 2024china localizationComment

Highlights From International Education Sessions at NAFSA 2024

At the NAFSA 2024 Annual Conference, held from May 28 to 31, Sunrise International had the honor of contributing to two impactful sessions focused on the future of US-China educational partnerships and the revival of student mobility in China. We were also privileged to have emcees for these sessions, Jiang Hongmin of the Chinese Embassy and Zhang Zhaotian from CEAIE. This piece summarizes the highlights of these significant discussions.

Webinar Recap: Digital Marketing in China: Insights and Case Studies

Sunrise International recently hosted a webinar on April 9th, focusing on essential strategies for navigating China's educational landscape. The session delved into the evolving dynamics of digital marketing in the country. Here's a brief recap, though we strongly recommend watching the full recording for detailed graphics and analysis of real business cases.

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