How Tulane Business School Boosted Its International Recruitment in China with Sunrise's Digital Strategy

In today’s competitive landscape, universities are increasingly seeking innovative strategies to enhance their international recruitment efforts, particularly in key markets like China. Due to China's unique internet ecosystem, leveraging local platforms is essential for effective outreach. Tulane University’s Freeman School of Business partnered with Sunrise to develop a targeted digital marketing strategy to attract Chinese students. This case study examines the multi-platform campaign and highlights how Sunrise's tailored approach delivered measurable results.

Gavin Newton-TanzerOctober 17, 2024China recruitment, china digital marketingComment

Best Practices for Digital Campaigns in China: Insights from Sunrise Partners

At Sunrise, our mission is to offer actionable insights that help you successfully navigate the dynamic Chinese market. Leveraging our experience and success stories from leading universities, we present the best practices for enhancing your digital campaigns in China. Discover how to connect more effectively with Chinese students and optimize your strategy for memorable outcomes.

Not Just a YouTube Clone: Bilibili and Why it Matters

Often described as China’s answer to YouTube, Bilibili has become one of the most popular video platforms in China, particularly among Gen Z users. Throughout the course of the pandemic, Chinese students turned to the platform due to its increased focus on education-based content. Institutions seeking to diversify their digital marketing approach in China may want to consider choosing Bilibili to connect with its significant base of prospective students.

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