At Sunrise, our mission is to offer actionable insights that help you successfully navigate the dynamic Chinese market. Leveraging our experience and success stories from leading universities, we present the best practices for enhancing your digital campaigns in China. Discover how to connect more effectively with Chinese students and optimize your strategy for memorable outcomes.
Read MoreOften described as China’s answer to YouTube, Bilibili has become one of the most popular video platforms in China, particularly among Gen Z users. Throughout the course of the pandemic, Chinese students turned to the platform due to its increased focus on education-based content. Institutions seeking to diversify their digital marketing approach in China may want to consider choosing Bilibili to connect with its significant base of prospective students.
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