Like almost every college, you're looking to attract talented international students. You probably want to connect with students in important markets like China to showcase your school's advantages. With millions of smartphone-wielding students in China spending so much time online, this should be a piece of cake, right?
Read MoreWeChat is essential for international recruitment or any kind of marketing targeting China. If you are new to WeChat, it is a cross-platform messaging app for mobiles with 768,000,000 monthly active users (primarily in China). WeChat is basically the INTERNET in China. People use it to message each other, share their life, pay for goods, get directions, order taxis, etc. It is no longer just an app, it is inextricably integrated into life here; so it is not hard to understand why WeChat has become the most important digital marketing tool available to international recruiters.
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