China Case Study: Iowa State University’s Localized Outreach Strategy

As more Chinese students and families turn to digital channels to research overseas education options, Iowa State University (ISU) recognized the need to deepen its engagement within this critical market. Partnering with Sunrise, ISU set out to refine its online presence through customized platform strategies, localized content, and culturally resonant campaigns that speak directly to Chinese families. This case study explores how ISU leveraged website localization, social media optimization, and multi-channel campaigns to connect with prospective students and parents across China, achieving measurable growth in visibility and engagement.

Case StudyGavin Newton-TanzerApril 10, 2025china digital marketing, china localization, WeChat, china SEO, bilibiliComment

China Case Study: WPI’s Multi-Platform Digital Strategy

In today's competitive global education market, building meaningful connections with Chinese students and stakeholders is essential for universities. Worcester Polytechnic Institute (WPI) partnered with Sunrise to implement a comprehensive digital marketing strategy and to improve its presence in China. This case study highlights how WPI utilized a multi-platform approach, including website development, WeChat account management, video campaigns on Bilibili and Xiaohongshu, as well as advanced China SEO, to strengthen its relationships with Chinese students and families.

The Role of Zhihu in China's Digital Landscape

Zhihu, a Chinese knowledge platform boasting 420 million registered users, has become a popular forum among younger Chinese users, particularly Gen Z. This article discusses its utility as a resource for Chinese students considering international study, and its potential as a tool to engage with these students as they prepare to make a major life decision.

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