China Case Study: WPI’s Multi-Platform Digital Strategy

In today's competitive global education market, building meaningful connections with Chinese students and stakeholders is essential for universities. Worcester Polytechnic Institute (WPI) partnered with Sunrise to implement a comprehensive digital marketing strategy and to improve its presence in China. This case study highlights how WPI utilized a multi-platform approach, including website development, WeChat account management, video campaigns on Bilibili and Xiaohongshu, as well as advanced China SEO, to strengthen its relationships with Chinese students and families.

Gavin Newton-TanzerJanuary 8, 2025china social media, china digital recruitment, china digital marketing, china SEO, china localizationComment

The Role of Zhihu in China's Digital Landscape

Zhihu, a Chinese knowledge platform boasting 420 million registered users, has become a popular forum among younger Chinese users, particularly Gen Z. This article discusses its utility as a resource for Chinese students considering international study, and its potential as a tool to engage with these students as they prepare to make a major life decision.

Gavin Newton-TanzerNovember 15, 2021zhihu, higher education marketing, china SEOComment

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