China Case Study: Iowa State University’s Localized Outreach Strategy

As more Chinese students and families turn to digital channels to research overseas education options, Iowa State University (ISU) recognized the need to deepen its engagement within this critical market. Partnering with Sunrise, ISU set out to refine its online presence through customized platform strategies, localized content, and culturally resonant campaigns that speak directly to Chinese families. This case study explores how ISU leveraged website localization, social media optimization, and multi-channel campaigns to connect with prospective students and parents across China, achieving measurable growth in visibility and engagement.

Gavin Newton-TanzerApril 10, 2025china digital marketing, china localization, WeChat, china SEO, bilibiliComment

Not Just a YouTube Clone: Bilibili and Why it Matters

Often described as China’s answer to YouTube, Bilibili has become one of the most popular video platforms in China, particularly among Gen Z users. Throughout the course of the pandemic, Chinese students turned to the platform due to its increased focus on education-based content. Institutions seeking to diversify their digital marketing approach in China may want to consider choosing Bilibili to connect with its significant base of prospective students.

Keating SherryMay 18, 2022bilibili, china, china social media, china digital marketing, china digital recruitment, china recruitment, digital marketing, china localization, long-form video, china video, china long-form video, higher education marketing, boarding schoolComment

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