Not Just a YouTube Clone: Bilibili and Why it Matters

Often described as China’s answer to YouTube, Bilibili has become one of the most popular video platforms in China, particularly among Gen Z users. Throughout the course of the pandemic, Chinese students turned to the platform due to its increased focus on education-based content. Institutions seeking to diversify their digital marketing approach in China may want to consider choosing Bilibili to connect with its significant base of prospective students.

Keating SherryMay 18, 2022bilibili, china, china social media, china digital marketing, china digital recruitment, china recruitment, digital marketing, china localization, long-form video, china video, china long-form video, higher education marketing, boarding schoolComment

Regulation, COVID-19, Hong Kong, and China’s Growing Interest in International Boarding Schools

Owing to new domestic regulations, the effects of the pandemic, and uncertainty surrounding Hong Kong, many Chinese parents are exploring overseas boarding school opportunities as a means of providing their children with an international education. Boarding schools in the United States may be an attractive option going forward.

Keating SherryJanuary 18, 2022china, china recruitment, middle school, elementary school, boarding school, hong kong, united kingdom, international schools, international study, international recruitment, united states, overseas study, middle class, regulationComment

INSIGHT