Highlights from the SSAT and EMA School–Agency Connect

From November 14-21, Sunrise partnered with SSAT and the Enrollment Management Association to host the SSAT Official Briefing and EMA Overseas High School Partner Connect across Guangzhou, Shanghai, and Beijing. The series brought together 30+ overseas boarding schools and 40+ Chinese education agencies, creating a high value platform for training, direct communication, and early stage partnership development. Across all three cities, the agent speed dating sessions generated 300+ meaningful conversations, giving schools and agencies a rare opportunity to exchange insights efficiently.

Case StudyGavin Newton-TanzerDecember 12, 2025international recruitment, boarding school, China recruitmentComment

Not Just a YouTube Clone: Bilibili and Why it Matters

Often described as China’s answer to YouTube, Bilibili has become one of the most popular video platforms in China, particularly among Gen Z users. Throughout the course of the pandemic, Chinese students turned to the platform due to its increased focus on education-based content. Institutions seeking to diversify their digital marketing approach in China may want to consider choosing Bilibili to connect with its significant base of prospective students.

Regulation, COVID-19, Hong Kong, and China’s Growing Interest in International Boarding Schools

Owing to new domestic regulations, the effects of the pandemic, and uncertainty surrounding Hong Kong, many Chinese parents are exploring overseas boarding school opportunities as a means of providing their children with an international education. Boarding schools in the United States may be an attractive option going forward.

INSIGHT