Bilibili (哔哩哔哩), often referred to as "China's YouTube," has rapidly evolved from an anime-centric platform to one of China’s leading video-sharing communities. Founded in 2009, Bilibili now caters to a diverse array of interests, including gaming, education, and lifestyle content. As of the second quarter of 2024, Bilibili boasts over 102 million daily active users (DAUs) and 336 million monthly active users (MAUs), with the average user spending around 99 minutes per day on the platform—an impressive metric that underscores its user engagement.

Gavin Newton-TanzerNovember 15, 2024digital marketing, international recruitment, china digital marketingComment

2024 Undergraduate Tour: 18 Schools, 6 Cities, Countless Connections

Sunrise Tours embarked on an exceptional recruitment tour across China in April, providing international recruiters with valuable insights into the latest developments in the country's education landscape. Visiting 6 captivating cities and 22 international schools over two weeks, the tour facilitated meaningful connections with prospective students and equipped recruiters with up-to-date knowledge of emerging admissions trends.

Highlights From International Education Sessions at NAFSA 2024

At the NAFSA 2024 Annual Conference, held from May 28 to 31, Sunrise International had the honor of contributing to two impactful sessions focused on the future of US-China educational partnerships and the revival of student mobility in China. We were also privileged to have emcees for these sessions, Jiang Hongmin of the Chinese Embassy and Zhang Zhaotian from CEAIE. This piece summarizes the highlights of these significant discussions.

Webinar Recap: Digital Marketing in China: Insights and Case Studies

Sunrise International recently hosted a webinar on April 9th, focusing on essential strategies for navigating China's educational landscape. The session delved into the evolving dynamics of digital marketing in the country. Here's a brief recap, though we strongly recommend watching the full recording for detailed graphics and analysis of real business cases.

Webinar Recap: The 6 Key Trends in China that will Shape Recruitment in 2024

In advance of the release of Sunrise’s Trends in Chinese International Education 2024 White Paper, Sunrise International hosted a webinar on Nov. 30 that previewed our white paper findings. The webinar titled The 6 Key Trends in China that will Shape Recruitment in 2024 was hosted in collaboration with our partners at China Higher Education (CHE). A short recap is below, but we encourage you to view the full webinar for even more graphics and analysis of 18 unique datasets.

Gavin Newton-TanzerNovember 30, 2023china education agents, education agents, international recruitment, China agents 2024Comment

Apocalypse Never: Why Chinese Students Will Continue to Study Overseas in 2022 (And Where They’re Choosing to Go)

The pandemic threw a wrench into the gears of overseas study, and international student enrollment in many countries dipped as a result. Now that border and visa restrictions are easing, Chinese students are more eager than ever to pursue higher education opportunities abroad. We discuss the factors that have shaped enrollment data throughout the course of the pandemic, as well as what institutions in the US can expect in 2022 and beyond.

Regulation, COVID-19, Hong Kong, and China’s Growing Interest in International Boarding Schools

Owing to new domestic regulations, the effects of the pandemic, and uncertainty surrounding Hong Kong, many Chinese parents are exploring overseas boarding school opportunities as a means of providing their children with an international education. Boarding schools in the United States may be an attractive option going forward.

The Omicron Variant and its Impact (So Far) on International Study

The emergence of the omicron variant has raised questions about its potential impact on international education, particularly with regard to China. This article examines the responses both within and outside of China, as well as reasons to be optimistic about overseas study and international student recruitment.

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