Sunrise Tours embarked on an exceptional recruitment tour across China in April, providing international recruiters with valuable insights into the latest developments in the country's education landscape. Visiting 6 captivating cities and 22 international schools over two weeks, the tour facilitated meaningful connections with prospective students and equipped recruiters with up-to-date knowledge of emerging admissions trends.
Read MoreIn today’s competitive landscape, universities are increasingly seeking innovative strategies to enhance their international recruitment efforts, particularly in key markets like China. Due to China's unique internet ecosystem, leveraging local platforms is essential for effective outreach. Tulane University’s Freeman School of Business partnered with Sunrise to develop a targeted digital marketing strategy to attract Chinese students. This case study examines the multi-platform campaign and highlights how Sunrise's tailored approach delivered measurable results.
Read MoreAt the NAFSA 2024 Annual Conference, held from May 28 to 31, Sunrise International had the honor of contributing to two impactful sessions focused on the future of US-China educational partnerships and the revival of student mobility in China. We were also privileged to have emcees for these sessions, Jiang Hongmin of the Chinese Embassy and Zhang Zhaotian from CEAIE. This piece summarizes the highlights of these significant discussions.
Read MoreThis White Paper is an annual review of trends in the Chinese education landscape in the past year and predictions for the future, by Sunrise International Education. Sunrise International supports overseas education institutions and companies in engaging the Chinese market, and our team of researchers, event managers, and educators is pleased to share our analysis of the most memorable year in our industry and identify trends that we expect to shape international education in China for years to come.
Read MoreStrict lockdowns have swept across 45 cities in China. Frustration over logistical mishaps and heavy-handed measures is driving a surge in searches for topics around emigration and study overseas. Searches for emigration are up as much as 24 times their normal levels on Baidu and 15x normal levels on Weibo. Similar searches on Wechat are up 440%. There’s reason to believe that this interest will endure after the end of lockdowns, especially among the Chinese upper-middle class. This presents an interesting window of opportunity for universities to re-engage the Chinese market as families consider charting a future overseas.
Read MoreChina’s new Personal Information Protection Law (PIPL) went into effect late last year, and while many of its provisions are similar to existing privacy laws in the EU and US, other stipulations are more novel. That said, we believe that most educational institutions are already positioned well to maintain compliance, though now more than ever, it is important to explore digital localization as a means of engaging with the Chinese market.
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