Trends in Chinese Education White Paper 2022

This White Paper is an annual review of trends in the Chinese education landscape in the past year and predictions for the future, by Sunrise International Education. Sunrise International supports overseas education institutions and companies in engaging the Chinese market, and our team of researchers, event managers, and educators is pleased to share our analysis of the most memorable year in our industry and identify trends that we expect to shape international education in China for years to come.

Why Are Searches in China for Emigration and Study Abroad Up 440%?

Strict lockdowns have swept across 45 cities in China. Frustration over logistical mishaps and heavy-handed measures is driving a surge in searches for topics around emigration and study overseas. Searches for emigration are up as much as 24 times their normal levels on Baidu and 15x normal levels on Weibo. Similar searches on Wechat are up 440%. There’s reason to believe that this interest will endure after the end of lockdowns, especially among the Chinese upper-middle class. This presents an interesting window of opportunity for universities to re-engage the Chinese market as families consider charting a future overseas.

Gavin Newton-TanzerApril 19, 2022China recruitment, china omicron, china recruitment, China digital recruitmentComment

Pay the PIPL - What You Need to Know About China’s New Data Privacy Law

China’s new Personal Information Protection Law (PIPL) went into effect late last year, and while many of its provisions are similar to existing privacy laws in the EU and US, other stipulations are more novel. That said, we believe that most educational institutions are already positioned well to maintain compliance, though now more than ever, it is important to explore digital localization as a means of engaging with the Chinese market.

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