2025 Spring Undergraduate Tour: 6 Cities, 19 Schools, One Unifying Goal

This April, the Sunrise 2025 Spring Undergraduate Tour brought together global universities and China’s rising student talent across a 14-day journey through six cities and 19 schools. From Hangzhou to Chongqing, Ningbo to Lanzhou, the tour spotlighted regional education hubs that are fast becoming essential to any successful China recruitment strategy.

Watch The Tour Recap Video

Reaching China’s Emerging Cities

While Beijing remains a cornerstone, this spring’s tour focused intentionally on emerging first-tier and dynamic second-tier cities—Hangzhou, Ningbo, Xiamen, Chongqing, and Lanzhou—offering direct engagement in places often underserved by traditional international outreach.

At each stop, students demonstrated keen interest and preparedness, many arriving with in-depth questions about majors, application timelines, internships, and post-graduation outcomes. Universities, in turn, had the chance to share not just academic offerings, but also campus culture, student success stories, and global alumni pathways.

Hear Client Testimonials About Our Tours

Beyond the Presentations

What made this tour exceptional was the quality of connection. Students, parents, and counselors responded strongly to honest conversations, tailored program recommendations, and real-life student stories. For many families, this was their first in-person interaction with overseas institutions, and the impact was immediate.

Local counselors shared insights into growing interest in accelerated degree options, co-op tracks, and career-oriented majors. Parents voiced concerns around value, safety, and long-term ROI—topics that university representatives addressed with empathy and clarity.

Join Us in Fall 2025

The 2025 Spring Tour underscored a simple truth: personalized, on-the-ground engagement in China is more important than ever. Students are seeking institutions that understand their goals and can offer clear, actionable pathways to success.

As we prepare for the upcoming 2025 Fall Tours, we invite you to join us in continuing this work. Let Sunrise help you design a recruitment strategy that reaches the right students—in the right cities—with the right message.