Amid a Looming TikTok Ban, Is Rednote the Next Tiktok?

The Chinese social media app RedNote, also known as Little Red Book or Xiaohongshu, was the #1 most downloaded iOS app on Monday. With the US ban of TikTok looming, many US TikTok users are looking for alternatives, global interest in RedNote has surged. This trend begs the question: Can RedNote become the next TikTok? And if it did, what would that mean for university recruiters and communicators? Will RedNote open a new avenue for recruiting students? We think that RedNote will continue to attract “TikTok refugees” in the short term, and it’s certainly worth using if your university actively recruits in China already. There is uncertainty as to whether it can step up to fill TikTok’s shoes as a platform for ads and organic engagement targeting US students, but it’s certainly worth watching.

Gavin Newton-TanzerJanuary 15, 2025RedNote, china marketing, china social media, international recruitment, digital marketingComment

Travel to China Just Became Much Easier (and Other Essential China Updates)

China recently announced a set of measures relaxing its quarantine requirements for international arrivals and simplifying the process (for some) of obtaining a visa for travel to China. These updates both open the door back up to the possibility of recruitment travel and make study abroad a more realistic option for Chinese students who have put their plans on hold since the onset of the pandemic. We also discuss the resilience of the US as a preferred study destination among Chinese students, and how unemployment may continue to drive interest in study abroad.

Keating SherryJuly 6, 2022china, quarantine, covid, china recruitment, study abroad, international education, china marketing, china visa, visa, china unemployment, usa, uk, united kingdomComment

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