For U.S. universities, recruiting in China can feel like trying to steer by lightning: headlines about geopolitics, visa risk, and trade conflict dominate the news cycle, while the factors that actually shape student decisions move more quietly. In 2026, those quieter signals are unusually worth tracking. Five of them point toward a friendlier environment for U.S. institutions that are willing to get on a plane and rebuild in-person trust.
Read MoreSunrise Tours embarked on an exceptional recruitment tour across China in April, providing international recruiters with valuable insights into the latest developments in the country's education landscape. Visiting 6 captivating cities and 22 international schools over two weeks, the tour facilitated meaningful connections with prospective students and equipped recruiters with up-to-date knowledge of emerging admissions trends.
Read MoreChina’s new Personal Information Protection Law (PIPL) went into effect late last year, and while many of its provisions are similar to existing privacy laws in the EU and US, other stipulations are more novel. That said, we believe that most educational institutions are already positioned well to maintain compliance, though now more than ever, it is important to explore digital localization as a means of engaging with the Chinese market.
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