Global universities are increasingly creating Chinese-language microsites to be more visible to prospective international students and families in China and drive applications through local marketing campaigns. We explore some key differences in how universities can create Chinese websites. An essential question to ask as you consider your approach is: will my website be locally hosted inside of China, with an ICP license?
Read MoreSunrise International recently hosted a webinar on April 9th, focusing on essential strategies for navigating China's educational landscape. The session delved into the evolving dynamics of digital marketing in the country. Here's a brief recap, though we strongly recommend watching the full recording for detailed graphics and analysis of real business cases.
Read MoreOften described as China’s answer to YouTube, Bilibili has become one of the most popular video platforms in China, particularly among Gen Z users. Throughout the course of the pandemic, Chinese students turned to the platform due to its increased focus on education-based content. Institutions seeking to diversify their digital marketing approach in China may want to consider choosing Bilibili to connect with its significant base of prospective students.
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