Client
Iowa State University
Services
Chinese Website Development
Social Media Content Creation
Basic China SEO
Wechat Plus Account Management
Weibo Lite Account Management
Video Production
BiliBili and Douyin Account Management
Campaigns (Student-Facing Campaign and Parent-Facing Campaign)
Website
What We Did
Localized Chinese Website - design, translation, and .cn domain hosting
China Web-Presence Optimization - China search engine (Baidu.com) result boosting, exposure boosting on various Chinese websites
Weibo Official Account - content translation, weekly content editing, and posting.
WeChat Official Account - overseas account verification, content translation, weekly content editing, and posting.
BiliBili and Douyin Account Management - register an official account on Bilibili, produce original videos in Mandarin tailored for the Mainland China market, localize English-language including editing, translation, subtitling, dubbing, or narration, and final production.
Campaign Management - manage two advertising campaigns, one focusing on parents and the other focusing on students in China interested in study overseas on multiple platforms.
Iowa State University wanted to build a closer relationship with Chinese students and companies. The official Weibo account and school website have served as great marketing tools for them to update their target audience on the latest school news. In addition, video production work and related media services have further improved outreach in China through various Chinese video platforms.