Client

  • Michigan State University

Services

  • Website

  • Bilibili

  • SEO

  • PR and Consulting

  • Chinese Social Media Risk Monitoring

  • AR Card

  • SEM - Marketing Campaign

Website

  • www.michigansu.cn

What We Did

  • Localized Chinese Website - In addition to procuring an ICP license and establishing a .cn domain, we also completely designed their website and translated all English-language content they wanted us to include.

  • SEO - We composed blog posts on RedNote, Zhihu. We also published articles on mainstream media platforms, featuring keywords chosen for mobile search optimization.

  • SEM - We managed a pay-per-click (PPC) advertisement campaign on Bilibili, RedNote, and Zhihu targeting both parents and students.

  • AR Card - We did audio and video integration, and embedded call-to-action buttons to the AR card.