What We Did

• WeChat Official Account - We managed content for their WeChat official account, including content translation and editing. We also posted this content on a regular schedule.

• Localized Chinese Website - In addition to procuring an ICP license and establishing a .cn domain, we also completely designed their website and translated all English-language content they wanted us to include.

• Weibo Official Account - We set up and registered an official account on their behalf. We also designed, translated, and posted content on their account twice a month.

• SEO - We composed blog posts on Baidu Jingyan (a popular blog platform), Baidu Tieba (a major BBS), Douban, and Tianya (two popular online forums). We also published articles on mainstream media platforms such as Baidu Zhidao (the Chinese equivalent of Reddit), featuring two keywords chosen for mobile search optimization. Their website now appears on the first page when searching for 福特汉姆大学加贝利商学院 in Chinese.

• SEM - We managed a pay-per-click (PPC) advertisement campaign on 360, Sogou, and Baidu, which are all popular Chinese search engine platforms. We also managed a series of video PPC campaigns on Douyin (Chinese TikTok) and Toutiao, a popular news aggregator platform.

• Admitted Student Reception (July 2020) - We hosted admitted student reception for them including planning, campaign design, venue booking, and bilingual hosting.

• VR Tour - We shot 40 spots for 360° campus footage, 40 pop-up media, lead generation, and data collection.

The website appears on the first page when searching for 福特汉姆大学加贝利商学院 or 福特汉姆大学 in Chinese.