What We Did

• WeChat Campaign - identify at least 20 relevant student organizations with substantial numbers of Wechat followers at highly selective Chinese universities and facilitate no fewer than a total of 10 re-posts or shares by said student organizations.

• Newsletter Campaign - sending two email newsletters to 10,000 university students and recent graduates

• Individual Outreach - assist in directly marketing its program to individuals recently included on the Forbes “30 Under 30 China” list of high-potential professionals

• Chapter Partnership- facilitate the sharing of a client’s promotional message to the membership of no fewer than a total of two chapters of either of the target groups.

• Chinese Flyer - translate and designer a digital Chinese flyer

The Knight-Hennessy Scholars program cultivates a diverse, multidisciplinary community of emerging leaders from around the world and guides them to collaborate, innovate, and communicate as they prepare to address the complex challenges facing society. This program wants to recuite excellent Chinese students or young professionals.