For over a decade, international student recruitment in China followed a familiar digital playbook: a search-optimized ICP-compliant Chinese website and an active presence on WeChat or Weibo, along with some Baidu SEO, were enough to keep your institution discoverable. Today, Chinese students are increasingly turning to domestic generative AI chatbots like DeepSeek, Doubao, Kimi, Ernie Bot, Tongyi Qianwen and Yuanbao, to research, compare, and shortlist overseas programs, rather than clicking through Baidu results pages or going to knowledge platforms and lead aggregation sites…
Read More