Chinese students don't start their college search with a brochure. They start with a scroll. A campus tour video, a student testimonial clip, or a short reel on social media often does more to shape early impressions than any printed material a university sends. For admission teams, that shift has made video production a core recruitment tool, not an optional add-on.
The question is whether the video you're producing is actually built for how students discover and evaluate schools today.
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