Why Short Video Is Now the First Impression That Matters in Chinese Recruitment

Chinese students don't start their college search with a brochure. They start with a scroll. A campus tour video, a student testimonial clip, or a short reel on social media often does more to shape early impressions than any printed material a university sends. For admission teams, that shift has made video production a core recruitment tool, not an optional add-on.

The question is whether the video you're producing is actually built for how students discover and evaluate schools today.

Trends in Chinese Education White Paper 2022

This White Paper is an annual review of trends in the Chinese education landscape in the past year and predictions for the future, by Sunrise International Education. Sunrise International supports overseas education institutions and companies in engaging the Chinese market, and our team of researchers, event managers, and educators is pleased to share our analysis of the most memorable year in our industry and identify trends that we expect to shape international education in China for years to come.

Apocalypse Never: Why Chinese Students Will Continue to Study Overseas in 2022 (And Where They’re Choosing to Go)

The pandemic threw a wrench into the gears of overseas study, and international student enrollment in many countries dipped as a result. Now that border and visa restrictions are easing, Chinese students are more eager than ever to pursue higher education opportunities abroad. We discuss the factors that have shaped enrollment data throughout the course of the pandemic, as well as what institutions in the US can expect in 2022 and beyond.

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