Sunrise Tours embarked on an exceptional recruitment tour across China in April, providing international recruiters with valuable insights into the latest developments in the country's education landscape. Visiting 6 captivating cities and 22 international schools over two weeks, the tour facilitated meaningful connections with prospective students and equipped recruiters with up-to-date knowledge of emerging admissions trends.
Read MoreAs of March 15, 2023, China will automatically reinstate any multi-year visas issued before March 2020 that have not yet expired. At the same time, China will once again begin issuing tourist visas, following prior resumptions of visa issuance for business, study, and conference travel and the end of quarantines for international arrivals. The move is significant for schools and institutions, because many overseas-based recruiters in the US and Canada held 10 year business (M) or conference (F) class visas prior to the pandemic. With the March 14 announcement that these visas will be reinstated, recruiters will no longer need to apply for a new visa for China, as long as the visa has not yet expired. Those holding expired visas may apply for a new visa as normal.
Read MoreIn early December, Chinese authorities announced sweeping measures to relax the country’s strict COVID restrictions, allowing home quarantine and largely scrapping the health QR code that has been mandatory for domestic travel. Recruitment tours are now more realistic with expectations rising for a full reopening of the country, including its international borders. In this article, we discussed some questions many international recruiters cares about when reconsider resuming recruiting events in China.
Read MoreChina recently announced a set of measures relaxing its quarantine requirements for international arrivals and simplifying the process (for some) of obtaining a visa for travel to China. These updates both open the door back up to the possibility of recruitment travel and make study abroad a more realistic option for Chinese students who have put their plans on hold since the onset of the pandemic. We also discuss the resilience of the US as a preferred study destination among Chinese students, and how unemployment may continue to drive interest in study abroad.
Read MoreThis White Paper is an annual review of trends in the Chinese education landscape in the past year and predictions for the future, by Sunrise International Education. Sunrise International supports overseas education institutions and companies in engaging the Chinese market, and our team of researchers, event managers, and educators is pleased to share our analysis of the most memorable year in our industry and identify trends that we expect to shape international education in China for years to come.
Read MoreOften described as China’s answer to YouTube, Bilibili has become one of the most popular video platforms in China, particularly among Gen Z users. Throughout the course of the pandemic, Chinese students turned to the platform due to its increased focus on education-based content. Institutions seeking to diversify their digital marketing approach in China may want to consider choosing Bilibili to connect with its significant base of prospective students.
Read MoreThe COVID-19 pandemic posed an array of challenges to higher education institutions’ Chinese student recruitment efforts. We spoke with a few of our partners about the challenges and opportunities they've encountered in their China engagement.
Read MoreStrict lockdowns have swept across 45 cities in China. Frustration over logistical mishaps and heavy-handed measures is driving a surge in searches for topics around emigration and study overseas. Searches for emigration are up as much as 24 times their normal levels on Baidu and 15x normal levels on Weibo. Similar searches on Wechat are up 440%. There’s reason to believe that this interest will endure after the end of lockdowns, especially among the Chinese upper-middle class. This presents an interesting window of opportunity for universities to re-engage the Chinese market as families consider charting a future overseas.
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