China’s new Personal Information Protection Law (PIPL) went into effect late last year, and while many of its provisions are similar to existing privacy laws in the EU and US, other stipulations are more novel. That said, we believe that most educational institutions are already positioned well to maintain compliance, though now more than ever, it is important to explore digital localization as a means of engaging with the Chinese market.
Read MoreThe pandemic threw a wrench into the gears of overseas study, and international student enrollment in many countries dipped as a result. Now that border and visa restrictions are easing, Chinese students are more eager than ever to pursue higher education opportunities abroad. We discuss the factors that have shaped enrollment data throughout the course of the pandemic, as well as what institutions in the US can expect in 2022 and beyond.
Read MoreOwing to new domestic regulations, the effects of the pandemic, and uncertainty surrounding Hong Kong, many Chinese parents are exploring overseas boarding school opportunities as a means of providing their children with an international education. Boarding schools in the United States may be an attractive option going forward.
Read MoreSunrise was happy to discuss short-form video and its utility in university marketing at the AIRC 2021 conference. In case you missed our presentation, please check out this brief summary of the key takeaways.
Read MoreThe emergence of the omicron variant has raised questions about its potential impact on international education, particularly with regard to China. This article examines the responses both within and outside of China, as well as reasons to be optimistic about overseas study and international student recruitment.
Read MoreZhihu, a Chinese knowledge platform boasting 420 million registered users, has become a popular forum among younger Chinese users, particularly Gen Z. This article discusses its utility as a resource for Chinese students considering international study, and its potential as a tool to engage with these students as they prepare to make a major life decision.
Read MoreBoth Chinese leadership and global universities are deeply focused on the impact of China’s demographic shifts, as its rapidly aging population will shrink the number of college and workplace-bound young adults in the coming decades. In this piece, we examine these demographic shifts and education policies that have emerged from them, and we assess the net impact of these shifts on the prospects for international student mobility coming from China.
Read MoreThis White Paper is an annual review of trends in the Chinese education landscape in the past year and predictions for the future, by Sunrise International Education. Sunrise International supports overseas education institutions and companies in engaging the Chinese market, and our team of researchers, event managers, and educators is pleased to share our analysis of the most memorable year in our industry and identify trends that we expect to shape international education in China for years to come.
Read MoreAlthough it is a new entry into the short video form social media scene, WeChat, with its 1.2 billion users, could open video streaming to an enormous market. WeChat video accounts offer a great opportunity to add contacts and grow followings. While WeChat has traditionally been a closed ecosystem, the WeChat video channel enables users to explore content from users that they do not follow.
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