AIRC Webinar Summary
AIRC Webinar Summary

Tier 2 cities continue to lead growth in China's international education market and propel the country's economic growth. Offline fairs are returning, with more than 70 planned in China for 2021; some fairs will continue to be hosted virtually, but Zoom fatigue and mixed experiences will make online events harder to push and drive interest in offline events. Meanwhile, students still face significant travel barriers and visa uncertainty, and agencies that survived the pandemic are recovering and have fewer competitors now, but it's worth watching for new entrants from the edtech space

Read More
Gavin Newton-TanzerComment
The Resurgence of Bilibili
The Resurgence of Bilibili

Often compared to YouTube, Bilibili is experiencing a resurgence with 170 million users. In comparison to other video channels, Bilibili is a more mature platform for education-related content. Bilibili is a prime opportunity to attract Chinese international students, but few universities outside of China have capitalized on it.

Read More
Gavin Newton-TanzerComment
Chinese Media Outrage: Responding to Violence against Asians
Chinese Media Outrage: Responding to Violence against Asians

On March 16, Robert Aaron Long shot and killed eight people, 6 of whom were Asian women, across three different spas in Atlanta. The rampage sparked outrage and fear in the Asian-American community and in the media in China. As American universities endeavor to recruit and retain Chinese international students, it is worthwhile to examine the discourse in China about the incident and explore implications for international admissions offices.

Read More
Gavin Newton-TanzerComment

WHY SHORT VIDEOS ARE THE FUTURE OF MARKETING IN CHINA

Fueled by the pandemic, the popularity of videos is skyrocketing in China, particularly among teenagers. These video-sharing sites offer a unique opportunity to engage with hundreds of millions of students and will likely emerge as a crucial recruitment tool over the next few years.

Read More
Gavin Newton-TanzerComment
Plateauing, Nosediving, or Bound for Recovery? Making Sense of the News About Chinese Students Bound for the US
Plateauing, Nosediving, or Bound for Recovery? Making Sense of the News About Chinese Students Bound for the US

In the past 2 months, we’ve seen attention-grabbing headlines reporting plunges in Chinese international students heading to the US, but we’ve also seen IIE Open Doors data reporting a 1% increase in international students. These headlines may garner clicks, but they obscure the far more important discussion about the medium and long term prospects for Chinese international students coming to the US.

Read More
Gavin Newton-TanzerComment