Why Are Searches in China for Emigration and Study Abroad Up 440%?

Strict lockdowns have swept across 45 cities in China. Frustration over logistical mishaps and heavy-handed measures is driving a surge in searches for topics around emigration and study overseas. Searches for emigration are up as much as 24 times their normal levels on Baidu and 15x normal levels on Weibo. Similar searches on Wechat are up 440%. There’s reason to believe that this interest will endure after the end of lockdowns, especially among the Chinese upper-middle class. This presents an interesting window of opportunity for universities to re-engage the Chinese market as families consider charting a future overseas.

Pay the PIPL - What You Need to Know About China’s New Data Privacy Law

China’s new Personal Information Protection Law (PIPL) went into effect late last year, and while many of its provisions are similar to existing privacy laws in the EU and US, other stipulations are more novel. That said, we believe that most educational institutions are already positioned well to maintain compliance, though now more than ever, it is important to explore digital localization as a means of engaging with the Chinese market.

Keating SherryMarch 3, 2022China, PIPL, Privacy, Data, Information, Protection, Chinese internet, college, univesity, student recruitment, China recruitmentComment

Apocalypse Never: Why Chinese Students Will Continue to Study Overseas in 2022 (And Where They’re Choosing to Go)

The pandemic threw a wrench into the gears of overseas study, and international student enrollment in many countries dipped as a result. Now that border and visa restrictions are easing, Chinese students are more eager than ever to pursue higher education opportunities abroad. We discuss the factors that have shaped enrollment data throughout the course of the pandemic, as well as what institutions in the US can expect in 2022 and beyond.

Regulation, COVID-19, Hong Kong, and China’s Growing Interest in International Boarding Schools

Owing to new domestic regulations, the effects of the pandemic, and uncertainty surrounding Hong Kong, many Chinese parents are exploring overseas boarding school opportunities as a means of providing their children with an international education. Boarding schools in the United States may be an attractive option going forward.

AIRC Session Wrapup: Video Campaigns and Chinese Social Media - What can we Learn from TikTok and its Cousins?

Sunrise was happy to discuss short-form video and its utility in university marketing at the AIRC 2021 conference. In case you missed our presentation, please check out this brief summary of the key takeaways.

Gavin Newton-TanzerJanuary 3, 2022Comment

The Omicron Variant and its Impact (So Far) on International Study

The emergence of the omicron variant has raised questions about its potential impact on international education, particularly with regard to China. This article examines the responses both within and outside of China, as well as reasons to be optimistic about overseas study and international student recruitment.

The Role of Zhihu in China's Digital Landscape

Zhihu, a Chinese knowledge platform boasting 420 million registered users, has become a popular forum among younger Chinese users, particularly Gen Z. This article discusses its utility as a resource for Chinese students considering international study, and its potential as a tool to engage with these students as they prepare to make a major life decision.

Gavin Newton-TanzerNovember 15, 2021zhihu, higher education marketing, china SEOComment

Decoding Demographics in China: Impacts on International Education

Both Chinese leadership and global universities are deeply focused on the impact of China’s demographic shifts, as its rapidly aging population will shrink the number of college and workplace-bound young adults in the coming decades. In this piece, we examine these demographic shifts and education policies that have emerged from them, and we assess the net impact of these shifts on the prospects for international student mobility coming from China.

Gavin Newton-TanzerAugust 13, 2021Comment

Trends in Chinese Education White Paper 2021

This White Paper is an annual review of trends in the Chinese education landscape in the past year and predictions for the future, by Sunrise International Education. Sunrise International supports overseas education institutions and companies in engaging the Chinese market, and our team of researchers, event managers, and educators is pleased to share our analysis of the most memorable year in our industry and identify trends that we expect to shape international education in China for years to come.

Gavin Newton-TanzerMay 12, 2021Comment

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