Sunrise was started by a pair of American entrepreneurs in 2011 with the dream of bringing English debate to China. This vision lead to a comprehensive school network across much of China’s developing 2nd and 3rd tier cities, full of students eager for global educational opportunities. As the company grew, Sunrise began helping international institutions to more effectively engage Chinese students, hosting tours and events for universities beyond the traditional destinations of Beijing and Shanghai, as well as helping universities localize their web, mobile, and social media presence behind the firewall. Today, Sunrise offers the very best in China-based event and marketing expertise, helping hundreds of of institutions with campaigns reaching tens of thousands of prospective students.
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You may also contact us directly at:
Email: contact@sieconnection.com
China Head Office:
2341/2343, Taikang Financial Tower, 38 East Third Ring Road, Chaoyang District, Beijing, 100026, China
U.S. Office:
PO Box 204
259 Nassau St. STE 2
Princeton, NJ, 08542-4609

Recent I-94 data reveals a noticeable trend in U.S. international student arrivals for the 2025 fall academic season. While overall numbers have declined due to factors like visa delays, policy uncertainties, and travel restrictions, China stands out as a remarkably resilient market. At Sunrise, we analyze these insights to highlight why strategic investment in China remains critical.