As one of the fastest-growing social commerce apps, XiaoHongShu has become essential for any university’s China recruitment strategy.
XiaoHongShu, commonly referred to as "Little Red Book", serves as a digital lifestyle community for young people. Since its launch in 2013, XiaoHongShu has experienced significant growth, with a user base of over 260 million monthly active users.
Read MoreAt Sunrise, our mission is to offer actionable insights that help you successfully navigate the dynamic Chinese market. Leveraging our experience and success stories from leading universities, we present the best practices for enhancing your digital campaigns in China. Discover how to connect more effectively with Chinese students and optimize your strategy for memorable outcomes.
Read MoreGlobal universities are increasingly creating Chinese-language microsites to be more visible to prospective international students and families in China and drive applications through local marketing campaigns. We explore some key differences in how universities can create Chinese websites. An essential question to ask as you consider your approach is: will my website be locally hosted inside of China, with an ICP license?
Read MoreAt the NAFSA 2024 Annual Conference, held from May 28 to 31, Sunrise International had the honor of contributing to two impactful sessions focused on the future of US-China educational partnerships and the revival of student mobility in China. We were also privileged to have emcees for these sessions, Jiang Hongmin of the Chinese Embassy and Zhang Zhaotian from CEAIE. This piece summarizes the highlights of these significant discussions.
Read MoreSunrise International recently hosted a webinar on April 9th, focusing on essential strategies for navigating China's educational landscape. The session delved into the evolving dynamics of digital marketing in the country. Here's a brief recap, though we strongly recommend watching the full recording for detailed graphics and analysis of real business cases.
Read MoreOn February 21, Sunrise International COO David Weeks co-presented the session “Frameworks for Restarting and Reinvigorating US-China Education Exchanges” at the Association of International Education Administrators (AIEA) Annual Conference in Washington, DC. The session was co-presented with Madame Xuesong Shen, the Minister Counselor of Education of the Embassy of the People's Republic of China in the USA, and Dr. Julie Whitlow, Vice Provost for Faculty and Global Engagement at Salem State University. This piece summarizes the highlights of the session.
Read MoreSunrise’s Trends in Chinese International Education White Paper is now available. This White Paper aims to review key trends in the Chinese education landscape in 2023 and to offer predictions for 2024. Sunrise International supports overseas education institutions and companies in engaging the Chinese market, and our team is pleased to share our analysis of China’s rapidly evolving international education industry as it affects global higher education mobility.
Read MoreIn advance of the release of Sunrise’s Trends in Chinese International Education 2024 White Paper, Sunrise International hosted a webinar on Nov. 30 that previewed our white paper findings. The webinar titled The 6 Key Trends in China that will Shape Recruitment in 2024 was hosted in collaboration with our partners at China Higher Education (CHE). A short recap is below, but we encourage you to view the full webinar for even more graphics and analysis of 18 unique datasets.
Read MoreThe past week has brought two welcome developments for US-China education exchanges. Presidents Joe Biden and Xi Jinping met on November 15th for what Biden described as “some of the most constructive and productive discussions we’ve had” and including a commitment to increasing non-governmental exchanges. In the runup to the meeting, Chinese state media struck a more conciliatory tone toward the US. Meanwhile, IIE released the 2023 Open Doors Report that showed that Chinese enrollments in US universities held steady for the 2022-2023 academic year. These signals of stability come as welcome news among US international admissions offices seeking to chart a recovery of student enrollments from China. All of this and more will be covered in Sunrise’s upcoming webinar “The 6 Key Trends in China that will Shape Recruitment in 2024”.
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