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Client

  • Long Island Lutheran Middle & High School

Services

  • WeChat

  • Website

  • SEO

  • SEM

WeChat

  • 长岛路德LuHi

Website

What We Did

  • WeChat Official Account - We managed content for their WeChat official account, including content translation and editing. We also posted this content on a regular schedule.

  • Localized Chinese Website - In addition to procuring an ICP license and establishing a .cn domain, we also completely designed their website and translated all English-language content they wanted us to include.

  • SEO - We composed blog posts on Baidu Jingyan (a popular blog platform), Baidu Tieba (a major BBS), Douban, and Tianya (two popular online forums). We also published articles on mainstream media platforms such as Baidu Zhidao (the Chinese equivalent of Reddit), featuring two keywords chosen for mobile search optimization. Their website now appears on the first page when searching for 长岛路德中学in Chinese.

  • SEM - We managed a pay-per-click (PPC) advertisement campaign on 360, Sogou, and Baidu, which are all popular Chinese search engine platforms. We also managed a series of video PPC campaigns on Douyin (Chinese TikTok) and Toutiao, a popular news aggregator platform.

The website appears on the first page when searching for 长岛路德中学in Chinese.

Sunrise was started by a pair of American entrepreneurs in 2011 with the dream of bringing English debate to China. This vision lead to a comprehensive school network across much of China’s developing 2nd and 3rd tier cities, full of students eager for global educational opportunities. As the company grew, Sunrise began helping international institutions to more effectively engage Chinese students, hosting tours and events for universities beyond the traditional destinations of Beijing and Shanghai, as well as helping universities localize their web, mobile, and social media presence behind the firewall. Today, Sunrise offers the very best in China-based event and marketing expertise, helping hundreds of of institutions with campaigns reaching tens of thousands of prospective students.

Insight
Unveiling Sunrise's Trends in Chinese International Education 2025 White Paper
Unveiling Sunrise's Trends in Chinese International Education 2025 White Paper

Sunrise’s Trends in Chinese International Education 2025 White Paper is now available. This White Paper aims to review key trends in the Chinese education landscape in 2024 and offer predictions and recommendations for 2025. Sunrise International is a global marketing firm that supports overseas education institutions and companies in engaging with the Chinese market through local digital campaigns, social media engagement, and recruitment tours in China’s bustling tier 2-3 cities. Our team is pleased to share our analysis of China’s rapidly evolving international education industry as it affects global higher education mobility.

Amid a Looming TikTok Ban, Is Rednote the Next Tiktok?
Amid a Looming TikTok Ban, Is Rednote the Next Tiktok?

The Chinese social media app RedNote, also known as Little Red Book or Xiaohongshu, was the #1 most downloaded iOS app on Monday. With the US ban of TikTok looming, many US TikTok users are looking for alternatives, global interest in RedNote has surged. This trend begs the question: Can RedNote become the next TikTok? And if it did, what would that mean for university recruiters and communicators? Will RedNote open a new avenue for recruiting students? We think that RedNote will continue to attract “TikTok refugees” in the short term, and it’s certainly worth using if your university actively recruits in China already. There is uncertainty as to whether it can step up to fill TikTok’s shoes as a platform for ads and organic engagement targeting US students, but it’s certainly worth watching.

China Case Study: WPI’s Multi-Platform Digital Strategy
China Case Study: WPI’s Multi-Platform Digital Strategy

In today's competitive global education market, building meaningful connections with Chinese students and stakeholders is essential for universities. Worcester Polytechnic Institute (WPI) partnered with Sunrise to implement a comprehensive digital marketing strategy and to improve its presence in China. This case study highlights how WPI utilized a multi-platform approach, including website development, WeChat account management, video campaigns on Bilibili and Xiaohongshu, as well as advanced China SEO, to strengthen its relationships with Chinese students and families.

Digital Platform Spotlight: Bilibili
Digital Platform Spotlight: Bilibili

Bilibili (哔哩哔哩), often referred to as "China's YouTube," has rapidly evolved from an anime-centric platform to one of China’s leading video-sharing communities. Founded in 2009, Bilibili now caters to a diverse array of interests, including gaming, education, and lifestyle content. As of the second quarter of 2024, Bilibili boasts over 102 million daily active users (DAUs) and 336 million monthly active users (MAUs), with the average user spending around 99 minutes per day on the platform—an impressive metric that underscores its user engagement.

Case Studies

Highlights of Our Work

Contact Us

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Email: contact@sieconnection.com

China Head Office: 

2341/2343, Taikang Financial Tower, 38 East Third Ring Road, Chaoyang District, Beijing, 100026, China

 
 
 
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