Sunrise was started by a pair of American entrepreneurs in 2011 with the dream of bringing English debate to China. This vision lead to a comprehensive school network across much of China’s developing 2nd and 3rd tier cities, full of students eager for global educational opportunities. As the company grew, Sunrise began helping international institutions to more effectively engage Chinese students, hosting tours and events for universities beyond the traditional destinations of Beijing and Shanghai, as well as helping universities localize their web, mobile, and social media presence behind the firewall. Today, Sunrise offers the very best in China-based event and marketing expertise, helping hundreds of of institutions with campaigns reaching tens of thousands of prospective students.
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You may also contact us directly at:
Email: contact@sieconnection.com
China Head Office:
2341/2343, Taikang Financial Tower, 38 East Third Ring Road, Chaoyang District, Beijing, 100026, China
U.S. Office:
PO Box 204
259 Nassau St. STE 2
Princeton, NJ, 08542-4609
In 2026, ground game will matter most for recruitment in China. China remains a core source of self-funding undergrads and grads. Demand for overseas study is resilient, pulled by higher-quality programs abroad and pushed by a tough job market and a stressful domestic university system. After the pandemic and policy swings in the Big Four Anglophone destinations, students now compare more options and expect face-to-face engagement for clarity and reassurance.