WHY SHORT VIDEOS ARE THE FUTURE OF MARKETING IN CHINA

Fueled by the pandemic, the popularity of videos is skyrocketing in China, particularly among teenagers. These video-sharing sites offer a unique opportunity to engage with hundreds of millions of students and will likely emerge as a crucial recruitment tool over the next few years.

Read More
Plateauing, Nosediving, or Bound for Recovery? Making Sense of the News About Chinese Students Bound for the US

In the past 2 months, we’ve seen attention-grabbing headlines reporting plunges in Chinese international students heading to the US, but we’ve also seen IIE Open Doors data reporting a 1% increase in international students. These headlines may garner clicks, but they obscure the far more important discussion about the medium and long term prospects for Chinese international students coming to the US.

Read More