As international institutions face the most challenging recruitment landscape in decades, many are turning to online tools such as recruitment webinars, social media marketing, online lead generation portals, and VR marketing campaigns.
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We hope that this overview from the perspective of a recruitment travel organizer is helpful. Please let us know if you have any questions or we can assist you in navigating this time of uncertainty.
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It has been a turbulent few weeks as the international recruitment community digests news of the coronavirus and its impacts on spring travel and student mobility.
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We thought it was important to write to you about the rapidly evolving situation with the Coronavirus (2019-nCoV). We’ll first provide a quick overview of current developments, and then offer recommendations in light of the rapidly evolving situation.
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In the fall of 2019 (October and November), we organized our most successful China recruitment tours yet! We visited and had fairs at 34 schools with more than 3,000 eager students.
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Of the 2,000 students that attended our October college fairs in tier 2 and 3 cities in China, we surveyed 1,148 students about their college search process. Find out what they had to say!
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China’s all-important college entrance exam (the gaokao) is undergoing significant reforms affecting the graduating class of 2020 in some key cities and provinces in China.
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Another popular platform that is used in China is the AI-based news aggregator called Jinri Toutiao. Its usage of AI technology to deliver personalized news to its users makes it a popular platform amongst young people in China. In this article we hope to provide an introduction to the basics of Toutiao and how it could be useful in marketing towards China.
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Building a good Chinese website is hard work: translating to accommodate turns of phrase and idiom is a tough balancing act, while Chinese web design aesthetic and user interface expectations are different from back home. Many Western companies and institutions are disappointed to discover that, after doing all of this work, their Chinese website isn’t fully accessible in China, leaving local parents to resort to other sources of information like rankings and agent websites to find information about a university or company.
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