Sunrise was happy to discuss short-form video and its utility in university marketing at the AIRC 2021 conference. In case you missed our presentation, please check out this brief summary of the key takeaways.
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The emergence of the omicron variant has raised questions about its potential impact on international education, particularly with regard to China. This article examines the responses both within and outside of China, as well as reasons to be optimistic about overseas study and international student recruitment.
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Zhihu, a Chinese knowledge platform boasting 420 million registered users, has become a popular forum among younger Chinese users, particularly Gen Z. This article discusses its utility as a resource for Chinese students considering international study, and its potential as a tool to engage with these students as they prepare to make a major life decision.
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Both Chinese leadership and global universities are deeply focused on the impact of China’s demographic shifts, as its rapidly aging population will shrink the number of college and workplace-bound young adults in the coming decades. In this piece, we examine these demographic shifts and education policies that have emerged from them, and we assess the net impact of these shifts on the prospects for international student mobility coming from China.
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This White Paper is an annual review of trends in the Chinese education landscape in the past year and predictions for the future, by Sunrise International Education. Sunrise International supports overseas education institutions and companies in engaging the Chinese market, and our team of researchers, event managers, and educators is pleased to share our analysis of the most memorable year in our industry and identify trends that we expect to shape international education in China for years to come.
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Although it is a new entry into the short video form social media scene, WeChat, with its 1.2 billion users, could open video streaming to an enormous market. WeChat video accounts offer a great opportunity to add contacts and grow followings. While WeChat has traditionally been a closed ecosystem, the WeChat video channel enables users to explore content from users that they do not follow.
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Tier 2 cities continue to lead growth in China's international education market and propel the country's economic growth. Offline fairs are returning, with more than 70 planned in China for 2021; some fairs will continue to be hosted virtually, but Zoom fatigue and mixed experiences will make online events harder to push and drive interest in offline events. Meanwhile, students still face significant travel barriers and visa uncertainty, and agencies that survived the pandemic are recovering and have fewer competitors now, but it's worth watching for new entrants from the edtech space
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Often compared to YouTube, Bilibili is experiencing a resurgence with 170 million users. In comparison to other video channels, Bilibili is a more mature platform for education-related content. Bilibili is a prime opportunity to attract Chinese international students, but few universities outside of China have capitalized on it.
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On March 16, Robert Aaron Long shot and killed eight people, 6 of whom were Asian women, across three different spas in Atlanta. The rampage sparked outrage and fear in the Asian-American community and in the media in China. As American universities endeavor to recruit and retain Chinese international students, it is worthwhile to examine the discourse in China about the incident and explore implications for international admissions offices.
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