The Right Information is Key to the Right Fit

In the past five years, I’ve been able to work in many segments of the Chinese study abroad industry; as a SAT tutor, debate tournament administrator, and presently, an international outreach coordinator. I’ve lived in the cultural capitals, such as Beijing and Shanghai, and traveled through industrious rural cities like Harbin and Ningbo. In every city, I met exceptional students, many with the dream of studying in the US. But the more time I spent in China, the more I realized that Chinese students face a number of challenges in the college admissions process, standing between them and their dream school.

Jacob Newton-TanzerJune 14, 2017Comment

Using WeChat to Recruit in China

The power of WeChat is undeniable. It has become the dominant force in social media and digital marketing in China. This White Paper will help you learn how to master this social media giant step by step and offer you insights on how to use it as a tool to recruit Chinese students.

Summer TanMay 5, 2017Comment

How Can International Recruiters “China” Better? Here's a Checklist for You

China is already the largest source of undergraduate international students in the world, and even as enrollments have declined from other parts of the world, China continues to have a steady need for international education opportunities. However, this has led to increasing competition among international universities looking for best fit students. Amidst a more competitive environment, the right approach and tools are essential for a successful recruitment strategy.

Summer TanMarch 15, 2017 Comment

Mastering WeChat - Five Steps to Engage Chinese Students

WeChat is essential for international recruitment or any kind of marketing targeting China. If you are new to WeChat, it is a cross-platform messaging app for mobiles with 768,000,000 monthly active users (primarily in China). WeChat is basically the INTERNET in China. People use it to message each other, share their life, pay for goods, get directions, order taxis, etc. It is no longer just an app, it is inextricably integrated into life here; so it is not hard to understand why WeChat has become the most important digital marketing tool available to international recruiters.

Summer TanFebruary 1, 2017WeChat, Student Engagement, International Recruitment, Marketing Comment

Speaking to Your Target Market or Just Speaking Chinese?

Localize Your Marketing for More Effective Recruitment in China

The Chinese Study Abroad Market as It is

The number of Chinese students studying abroad is still on the rise and the trend is expected to continue. Even if ten test prep centers or study abroad agencies fail due to involvement in scandals or simply going out of business, twenty new ones open in their place. Despite the effort put in by the Chinese government to regulate it, the chaotic study abroad market can make it difficult for colleges and universities outside China to understand their role in optimizing student recruitment.

Summer TanJanuary 5, 2017Comment

Yes, WeChat is Important for Recruitment in China. But How Do I Start?

The Chinese Ministry of Education reports that more than half a million Chinese students (523,700 to be precise) went to a foreign country to study in 2015. The desire to study abroad is strong, but that doesn’t mean a school or institution can successfully get Chinese students without active effort. Although travelling to China or working with a Chinese agency can be a good way to drive applications, those methods alone are insufficient on their own. If you are working in international education, especially in recruitment, it is necessary to use a comprehensive approach.

Summer TanSeptember 26, 2016 Comments

What Are Chinese Kids Doing This Summer? Sunrise Has The Perfect Answer

Chinese students used to spend their long summer vacations chilling at home with ice cream and going to the movies. Not any more.

It's not hard to imagine what "tiger moms" and "wolf dads" would want their teenagers to accomplish when their heads are not buried under textbooks. Math clubs, English summer camps, biology summer courses, you name it. However, making these programs educational, inspiring, and fun is a challenge.

Summer TanAugust 9, 2016Comment

A Particularly Chinese Dilemma

A new day, a new scandal--such has been the rhythm of Chinese-U.S education exchanges for the last few years, as the number of Chinese students applying to American colleges and universities has skyrocketed. In 2014, 274,439 Chinese students studied in the U.S.--that's five times more than in 2000.

Gavin Newton-TanzerJuly 8, 2015Comment

An Online Solution to Outreach in China? Think Again.

When international student recruiters think China, three words come to mind: big, far, difficult. China’s the world’s most populous country, with 40 cities of over 1 million people. It’s a hard place to feel like your efforts are making a difference. So why bother with the trip? Instead, there’s the appeal of internet based “online outreach,” which promises engagement with prospective students–and institutional recognizability–without even boarding a plane.

Gavin Newton-TanzerJuly 8, 2015Comment

INSIGHT

Localize Your Marketing for More Effective Recruitment in China

The Chinese Study Abroad Market as It is