Mastering WeChat - Five Steps to Engage Chinese Students
Mastering WeChat - Five Steps to Engage Chinese Students

WeChat is essential for international recruitment or any kind of marketing targeting China. If you are new to WeChat, it is a cross-platform messaging app for mobiles with 768,000,000 monthly active users (primarily in China). WeChat is basically the INTERNET in China. People use it to message each other, share their life, pay for goods, get directions, order taxis, etc. It is no longer just an app, it is inextricably integrated into life here; so it is not hard to understand why WeChat has become the most important digital marketing tool available to international recruiters.

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Summer TanWeChat, Student Engagement, International Recruitment, MarketingComment
Speaking to Your Target Market or Just Speaking Chinese?
Speaking to Your Target Market or Just Speaking Chinese?

Localize Your Marketing for More Effective Recruitment in China

The Chinese Study Abroad Market as It is

The number of Chinese students studying abroad is still on the rise and the trend is expected to continue. Even if ten test prep centers or study abroad agencies fail due to involvement in scandals or simply going out of business, twenty new ones open in their place. Despite the effort put in by the Chinese government to regulate it, the chaotic study abroad market can make it difficult for colleges and universities outside China to understand their role in optimizing student recruitment. 

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Summer TanComment
Yes, WeChat is Important for Recruitment in China. But How Do I Start?
Yes, WeChat is Important for Recruitment in China. But How Do I Start?

The Chinese Ministry of Education reports that more than half a million Chinese students (523,700 to be precise) went to a foreign country to study in 2015. The desire to study abroad is strong, but that doesn’t mean a school or institution can successfully get Chinese students without active effort. Although travelling to China or working with a Chinese agency can be a good way to drive applications, those methods alone are insufficient on their own. If you are working in international education, especially in recruitment, it is necessary to use a comprehensive approach.

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Summer Tan Comments
What Are Chinese Kids Doing This Summer? Sunrise Has The Perfect Answer
What Are Chinese Kids Doing This Summer? Sunrise Has The Perfect Answer

Chinese students used to spend their long summer vacations chilling at home with ice cream and going to the movies. Not any more.

It's not hard to imagine what "tiger moms" and "wolf dads" would want their teenagers to accomplish when their heads are not buried under textbooks. Math clubs, English summer camps, biology summer courses, you name it. However, making these programs educational, inspiring, and fun is a challenge.

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Summer TanComment
A Particularly Chinese Dilemma
A Particularly Chinese Dilemma

A new day, a new scandal--such has been the rhythm of Chinese-U.S education exchanges for the last few years, as the number of Chinese students applying to American colleges and universities has skyrocketed. In 2014, 274,439 Chinese students studied in the U.S.--that's five times more than in 2000.

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Gavin Newton-TanzerComment
An Online Solution to Outreach in China? Think Again.
An Online Solution to Outreach in China? Think Again.

When international student recruiters think China, three words come to mind: big, far, difficult. China’s the world’s most populous country, with 40 cities of over 1 million people. It’s a hard place to feel like your efforts are making a difference. So why bother with the trip? Instead, there’s the appeal of internet based “online outreach,” which promises engagement with prospective students–and institutional recognizability–without even boarding a plane.

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Gavin Newton-TanzerComment