Highlights from China Recruitment and Mobility Session at AIEA 2024

On February 21, Sunrise International COO David Weeks co-presented the session “Frameworks for Restarting and Reinvigorating US-China Education Exchanges” at the Association of International Education Administrators (AIEA) Annual Conference in Washington, DC. The session was co-presented with Madame Xuesong Shen, the Minister Counselor of Education of the Embassy of the People's Republic of China in the USA, and Dr. Julie Whitlow, Vice Provost for Faculty and Global Engagement at Salem State University. This piece summarizes the highlights of the session.

Gavin Newton-TanzerFebruary 22, 2024AIEA, education, higher education marketing, international educationComment

Sunrise’s Trends in Chinese International Education 2024 White Paper

Sunrise’s Trends in Chinese International Education White Paper is now available. This White Paper aims to review key trends in the Chinese education landscape in 2023 and to offer predictions for 2024. Sunrise International supports overseas education institutions and companies in engaging the Chinese market, and our team is pleased to share our analysis of China’s rapidly evolving international education industry as it affects global higher education mobility.

Gavin Newton-TanzerFebruary 8, 2024Comment

Webinar Recap: The 6 Key Trends in China that will Shape Recruitment in 2024

In advance of the release of Sunrise’s Trends in Chinese International Education 2024 White Paper, Sunrise International hosted a webinar on Nov. 30 that previewed our white paper findings. The webinar titled The 6 Key Trends in China that will Shape Recruitment in 2024 was hosted in collaboration with our partners at China Higher Education (CHE). A short recap is below, but we encourage you to view the full webinar for even more graphics and analysis of 18 unique datasets.

Gavin Newton-TanzerNovember 30, 2023china education agents, education agents, international recruitment, China agents 2024Comment

Biden-Xi Meeting and Open Doors 2023 Report Signal Stability for US-China Education Exchanges

The past week has brought two welcome developments for US-China education exchanges. Presidents Joe Biden and Xi Jinping met on November 15th for what Biden described as “some of the most constructive and productive discussions we’ve had” and including a commitment to increasing non-governmental exchanges. In the runup to the meeting, Chinese state media struck a more conciliatory tone toward the US. Meanwhile, IIE released the 2023 Open Doors Report that showed that Chinese enrollments in US universities held steady for the 2022-2023 academic year. These signals of stability come as welcome news among US international admissions offices seeking to chart a recovery of student enrollments from China. All of this and more will be covered in Sunrise’s upcoming webinar “The 6 Key Trends in China that will Shape Recruitment in 2024”.

Gavin Newton-TanzerNovember 17, 2023china education agents, education agents, China agents 2024 Comment

China’s Education Recruitment Agency Landscape in 2024

China is home to a massive private university counseling sector, with at least 20,000 firms advising students in the world’s largest study overseas market. The number of new Chinese agencies is growing, with 148% more agencies established in 2023 than 2021. These new entrants in the market will accelerate decentralization in the Chinese recruitment agency landscape. Agencies have been more resilient than other education firms, as newly established firms across the broader education sector decreased by 67%. A more fragmented agency space will raise the stakes for vetting trustworthy agencies. The Chinese agency business model is evolving as agencies respond to new regulation and global technological disruptions such as the “direct admissions” trend, the impact of AI on admissions, and the shifting role of application submission platforms.

Gavin Newton-TanzerNovember 9, 2023china education agents, education agents, China agents 2024Comment

WEBCAST RECAP: Social Media Marketing in China 2023

Sunrise International hosted a webinar on Digital Marketing Insights in China, led by Shan Liu, Director of Digital Media, on July 25th, 2023. The session covered key updates on China's educational landscape, including improved travel within China, leading to increased interest in meeting international admission representatives. Due to rising unemployment in China, more students are considering studying abroad for graduate or MBA programs. Understanding the distinctions among popular Chinese social media platforms (WeChat, Weibo, Douyin, and Bilibili) is essential for successful marketing campaigns and engaging with prospective students, Chinese alumni, and parents.

Gavin Newton-TanzerJuly 31, 2023Comment

STUDENTS AND PARENTS EXCITED FOR FIRST POST-REOPENING TOUR

Sunrise Tours embarked on an exceptional recruitment tour across China in April, providing international recruiters with valuable insights into the latest developments in the country's education landscape. Visiting 6 captivating cities and 22 international schools over two weeks, the tour facilitated meaningful connections with prospective students and equipped recruiters with up-to-date knowledge of emerging admissions trends.

Gavin Newton-TanzerJuly 24, 2023Comment

Your 10 Year China Visa is Back: China Reinstates Unexpired Visas from Before the Pandemic, Resumes Issuance of Tourist Visas

As of March 15, 2023, China will automatically reinstate any multi-year visas issued before March 2020 that have not yet expired. At the same time, China will once again begin issuing tourist visas, following prior resumptions of visa issuance for business, study, and conference travel and the end of quarantines for international arrivals. The move is significant for schools and institutions, because many overseas-based recruiters in the US and Canada held 10 year business (M) or conference (F) class visas prior to the pandemic. With the March 14 announcement that these visas will be reinstated, recruiters will no longer need to apply for a new visa for China, as long as the visa has not yet expired. Those holding expired visas may apply for a new visa as normal.

Gavin Newton-TanzerMarch 14, 2023Comment

Webinar Recap: What China's Reopening Means for Overseas Education

On January 12th 2023, Sunrise International hosted a webinar on what China’s reopening means for overseas education institutions. Led by COO of Sunrise David Weeks, the virtual event explored the country’s extreme pivot from zero covid, and what reopening implies for overseas education

Gavin Newton-TanzerFebruary 1, 2023Comment

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