Above the Noise: How Canadian Universities Can Improve the Conversation about Sino-Canadian Relations

The recent Sino-Canadian friction began in December 2018 when Canadian authorities detained Meng Wanzhou, the CFO and daughter of the founder of Chinese telecoms giant Huawei. Although Meng’s detention was related to an extradition request by the US, the Chinese government quickly retaliated by arresting 13 Canadians in the following month, including a diplomat on national security grounds.


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Assessing the Chinese Gaokao Exam

Around the world, universities have made steps to implement the gaokao into their admissions processes, though some universities and regions are far ahead in accommodating the needs of gaokao track students. The total number of gaokao-accepting universities reportedly exceeds 1,000 universities in 20 countries and regions,

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A turning point for international graduate programs

In 2019, the number of candidates who took the postgraduate admission test in China has reached a record high of 2.9 million. However, the enrollment ratio dropped to be 4 to 1, the lowest ratio in the past decade. This trend is expected to continue in the upcoming few years, making international programs a better choice.

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Cody ZhouComment
Standing Out with Effective Follow Up

China is the largest sender of international students, and recruiters have taken note of the Chinese market for international education by meeting with students, counsellors, and agents. Chinese students interested in studying abroad will have met with many recruiters, especially those from cities like Beijing and Shanghai. For recruiters looking to foster amicable relationships with counsellors, parents, and students, a consistent engagement strategy is imperative.  


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Gavin Newton-TanzerComment
Weibo's Abilities Neglected by International Universities

Especially popular among internationally-minded millennials, Weibo represents a powerful mass-marketing tool for foreign institutions to stay relevant and visible in Mainland China and drive traffic to their WeChat. Many international universities stopped posting on their Weibo accounts a few years ago. The time to resurrect these “zombie accounts” has arrived.

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Ryder GottliebComment
Keeping Up With Social Media in China

Eighty percent of the world’s internet users are on social media. In many ways, our online footprint on social media has just as much of an impact as what we do in person. For institutions and organizations seeking to connect with potential customers, applicants, or partners, social media has never been more important.

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Summer Tan Comment
3 Trends in China that Will Define International Recruitment in 2018

2017 was a challenging year for international recruiters in the US with many institutions seeing declining enrollments. However, 2018 holds much to be excited about for international recruitment in China. The education space has seen significant growth due to newly emerging cities, Chinese universities with greater appetites for partnerships, brand-new international schools, and more in-school counselors seeking to connect with recruiters.

The Sunrise team pored over pages and pages of research to come up with a comprehensive report that contains everything you need to know about the newest developments in Chinese education.

Read on to discover some of the trends to look out for in the upcoming year.

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