2018 was an eventful year for international education in China. Political uncertainty in Beijing and Washington left a footprint on student mobility patterns, while domestic economic forces in China have caused the private education sector to grow rapidly but unevenly.
Read MoreIn 2019, the number of candidates who took the postgraduate admission test in China has reached a record high of 2.9 million. However, the enrollment ratio dropped to be 4 to 1, the lowest ratio in the past decade. This trend is expected to continue in the upcoming few years, making international programs a better choice.
Read MoreChina is the largest sender of international students, and recruiters have taken note of the Chinese market for international education by meeting with students, counsellors, and agents. Chinese students interested in studying abroad will have met with many recruiters, especially those from cities like Beijing and Shanghai. For recruiters looking to foster amicable relationships with counsellors, parents, and students, a consistent engagement strategy is imperative.
Today’s America is a more uncertain environment for international students, and it’s important for universities to do more to reassure parents.
Here are some tips and measures for American schools to consider to assuage the anxiety of parents.
Read MoreEspecially popular among internationally-minded millennials, Weibo represents a powerful mass-marketing tool for foreign institutions to stay relevant and visible in Mainland China and drive traffic to their WeChat. Many international universities stopped posting on their Weibo accounts a few years ago. The time to resurrect these “zombie accounts” has arrived.
Read MoreEighty percent of the world’s internet users are on social media. In many ways, our online footprint on social media has just as much of an impact as what we do in person. For institutions and organizations seeking to connect with potential customers, applicants, or partners, social media has never been more important.
Read More2017 was a challenging year for international recruiters in the US with many institutions seeing declining enrollments. However, 2018 holds much to be excited about for international recruitment in China. The education space has seen significant growth due to newly emerging cities, Chinese universities with greater appetites for partnerships, brand-new international schools, and more in-school counselors seeking to connect with recruiters.
The Sunrise team pored over pages and pages of research to come up with a comprehensive report that contains everything you need to know about the newest developments in Chinese education.
Read on to discover some of the trends to look out for in the upcoming year.
Read MoreLike almost every college, you're looking to attract talented international students. You probably want to connect with students in important markets like China to showcase your school's advantages. With millions of smartphone-wielding students in China spending so much time online, this should be a piece of cake, right?
Read MoreIn the past five years, I’ve been able to work in many segments of the Chinese study abroad industry; as a SAT tutor, debate tournament administrator, and presently, an international outreach coordinator. I’ve lived in the cultural capitals, such as Beijing and Shanghai, and traveled through industrious rural cities like Harbin and Ningbo. In every city, I met exceptional students, many with the dream of studying in the US. But the more time I spent in China, the more I realized that Chinese students face a number of challenges in the college admissions process, standing between them and their dream school.
Read More
