Weibo's Abilities Neglected by International Universities

Especially popular among internationally-minded millennials, Weibo represents a powerful mass-marketing tool for foreign institutions to stay relevant and visible in Mainland China and drive traffic to their WeChat. Many international universities stopped posting on their Weibo accounts a few years ago. The time to resurrect these “zombie accounts” has arrived.

Read More
Ryder GottliebComment
Keeping Up With Social Media in China

Eighty percent of the world’s internet users are on social media. In many ways, our online footprint on social media has just as much of an impact as what we do in person. For institutions and organizations seeking to connect with potential customers, applicants, or partners, social media has never been more important.

Read More
Summer TanComment
3 Trends in China that Will Define International Recruitment in 2018

2017 was a challenging year for international recruiters in the US with many institutions seeing declining enrollments. However, 2018 holds much to be excited about for international recruitment in China. The education space has seen significant growth due to newly emerging cities, Chinese universities with greater appetites for partnerships, brand-new international schools, and more in-school counselors seeking to connect with recruiters.

The Sunrise team pored over pages and pages of research to come up with a comprehensive report that contains everything you need to know about the newest developments in Chinese education.

Read on to discover some of the trends to look out for in the upcoming year.

Read More
The Right Information is Key to the Right Fit

In the past five years, I’ve been able to work in many segments of the Chinese study abroad industry; as a SAT tutor, debate tournament administrator, and presently, an international outreach coordinator. I’ve lived in the cultural capitals, such as Beijing and Shanghai, and traveled through industrious rural cities like Harbin and Ningbo. In every city, I met exceptional students, many with the dream of studying in the US. But the more time I spent in China, the more I realized that Chinese students face a number of challenges in the college admissions process, standing between them and their dream school.

Read More
Using WeChat to Recruit in China

The power of WeChat is undeniable. It has become the dominant force in social media and digital marketing in China. This White Paper will help you learn how to master this social media giant step by step and offer you insights on how to use it as a tool to recruit Chinese students.

Read More
Summer TanComment
How Can International Recruiters “China” Better? Here's a Checklist for You

China is already the largest source of undergraduate international students in the world, and even as enrollments have declined from other parts of the world, China continues to have a steady need for international education opportunities. However, this has led to increasing competition among international universities looking for best fit students. Amidst a more competitive environment, the right approach and tools are essential for a successful recruitment strategy.

Read More
Summer Tan Comment
Mastering WeChat - Five Steps to Engage Chinese Students

WeChat is essential for international recruitment or any kind of marketing targeting China. If you are new to WeChat, it is a cross-platform messaging app for mobiles with 768,000,000 monthly active users (primarily in China). WeChat is basically the INTERNET in China. People use it to message each other, share their life, pay for goods, get directions, order taxis, etc. It is no longer just an app, it is inextricably integrated into life here; so it is not hard to understand why WeChat has become the most important digital marketing tool available to international recruiters.

Read More
Speaking to Your Target Market or Just Speaking Chinese?

Localize Your Marketing for More Effective Recruitment in China

The Chinese Study Abroad Market as It is

The number of Chinese students studying abroad is still on the rise and the trend is expected to continue. Even if ten test prep centers or study abroad agencies fail due to involvement in scandals or simply going out of business, twenty new ones open in their place. Despite the effort put in by the Chinese government to regulate it, the chaotic study abroad market can make it difficult for colleges and universities outside China to understand their role in optimizing student recruitment. 

Read More
Summer TanComment