Client
Victoria University of Wellington
Services
Chinese Website Development
Advanced Web Optimization
WeChat Plus Account Creation and Management
RedNote Account Creation and Management
RedNote Campaign and Management
WeChat Moment Campaign and Management
Website
惠灵顿维多利亚大学官微
What We Did
Localized Chinese Website - design, translation, and .cn domain hosting
China Web-Presence Optimization - China search engine (Baidu.com) result boosting, exposure boosting on various Chinese websites
WeChat Official Account - content translation, monthly content editing, and posting
BiliBili Video Channel Account Management - register an official account on Bilibili, produce original videos in Mandarin tailored for the Mainland China market, localize English including editing, translation, subtitling, dubbing, or narration, and final production
Campaign Management - manage two advertising campaigns, one focusing on parents and the other focusing on students in China interested in studying overseas on multiple platforms
Victoria University of Wellington has been working to strengthen its connection with Chinese students and families. By building a consistent presence on key platforms such as WeChat and RedNote, VUW has been able to share accurate, engaging and localized content with its target audience. Sunrise supported VUW by running Mandarin-language campaigns, producing platform-native content, and managing digital outreach across multiple channels. These efforts helped the university reach students and parents more effectively and improved overall visibility in China’s digital ecosystem.