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Client

  • University of Missouri

Services

  • WeChat
  • Recruitment Events
  • Consulting

WeChat

  • 密苏里Mizzou

What We Did

  • China Market Consulting - both online and offline student engagement strategies, and social media content
  • WeChat Official Account - account registration, menu setup, content translation, weekly content editing and posting
  • Student Recruitment Events (2016 & 2017) – trip planning, activities planning, student engagement, and local resources connecting

Mizzou has a dynamic campus life and endless material for their Facebook, Twitter, and Instagram accounts. However, WeChat is another world with a drastically different audience. Our social media specialists worked alongside Mizzou's marketing team to brainstorm topics and stories that truly interest Chinese students.

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While schools commonly use student interviews for Facebook marketing content, Mizzou went a step further by using a well written story of a Chinese student. Because prospective students from China could relate to the interviewee, not only did Mizzou's post garner 1,200 views but highlighted a role model for future applicants.

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