Client
University of Kentucky
Services
WeChat
Website
Weibo
SEO
Gaokao Acceptance Campaign
Recruitment Events
Universityofky
Website
https://weibo.com/u/7071500901
What We Did
WeChat Official Account - account registration, menu setup, content translation, weekly content editing and posting
Localized Chinese Website - design, translation, and .cn domain hosting
Student Recruitment Events (2017 & 2018) – trip planning, activities planning, student engagement, and local resources connecting
SEO - writing posts on Baidu Jingyan (Popular Blog Platform), Baidu Wenku (Public information sharing platform), Baidu Tieba (Major BBS), Douban and Tianya (major online forums), Baidu Zhidao (Chinese Reddit), released articles on mainstream media platforms, 1 keyword chosen for mobile search optimization
Gaokao Acceptance Campaign - media Engagement, Gaokao Training Center and Public School Outreach, Weibo Campaign
The University of Kentucky wanted Chinese students and parents to know that it was a top university for international students (U.S. News & World Report) located in Lexington, KY, a city with a bustling downtown surrounded by world-class horse country.
