Client

• University of California Riverside Extension

Services

• Website (Simplify Chinese)

• Website (Traditional Chinese)

• SEO

• SEM

• AR Card

Website

• www.extensionucr.cn

• www.extensionucr-tw.com

What We Did

• Localized Chinese Website - In addition to procuring an ICP license and establishing a .cn domain, we also completely designed their website and translated all English-language content they wanted us to include.

• SEO - We composed blog posts on Baidu Jingyan (a popular blog platform), Baidu Tieba (a major BBS), and Zhihu. We also published articles on mainstream media platforms such as Baidu Zhidao (the Chinese equivalent of Reddit), featuring two keywords chosen for mobile search optimization.

• SEM - We managed a pay-per-click (PPC) advertisement campaign on Baidu, which is a popular Chinese search engine platform.

• AR Card - We did audio and video integration, and embedded call-to-action buttons to the AR card.