Client
The George Washington University
Services
Chinese Website Development
Wechat Lite Account Management
Weibo Lite Account Management
Basic China SEO
Social Media Content Creation
Video Channel Account Management
Advanced PPC Campaign Management
Website
GWU本科
What We Did
Localized Chinese Website - design, translation, and .cn domain hosting
China Web-Presence Optimization - China search engine (Baidu.com) result boosting, exposure boosting on various Chinese websites
Weibo Official Account - content translation, weekly content editing, and posting
WeChat Official Account - content translation, monthly content editing, and posting
BiliBili and Zhihu Account Management - register an official account on Bilibili, produce original videos in Mandarin tailored for the Mainland China market, localize English including editing, translation, subtitling, dubbing, or narration, and final production
Campaign Management - manage advertising campaigns, one on Weibo, and the other one on Bilibili, to facilitate traffic to the official accounts
The George Washington University wanted to build a closer relationship with Chinese students and companies. The official Weibo account and school website have served as great marketing tools for them to update their target audience on the latest school news. In addition, video production work and related media services have further improved outreach in China through various Chinese video platforms.