Client
Northeastern University
Services
WeChat
Website
Weibo
SEM
Northeastern University
Northeastern Univ Graduate
Northeastern Univ Alumni
NU Channel Partners
Website
What We Did
WeChat Official Accounts - account registration, menu setup, content translation, weekly content editing and posting
Localized Chinese Website - design, translation, and .cn domain hosting
Weibo Official Account - content translation, weekly content editing and posting. Also, manage a series of promotional campaigns
SEM - create an event landing page and manage a series of video PPC campaigns on Douyin, Toutiao
Northeastern University would like to build up a closer community with Chinese students, parents, and alumni. The WeChat accounts and Weibo account is a great marketing tool for them to update their audience on the latest school news.